Media evaluation question 4

1. By Megan
Birch and Kyle
Sanders.
QUESTION 4
WHO WOULD BE THE AUDIENCE FOR
YOUR MEDIA PRODUCT

2.  A target audience is a particular group at which a product
such as a film or advertisement is aimed.
 Target audience is a very important thing to consider when
making a film. This is because they will make up most of the
people who will actually watch the film, so you need to make
it appeal to them.
 It is important to research your target audience well, so you
know what to include in your film to draw in your audiences.
 When researching target audience we sent out a
questionnaire.
WHAT IS TARGET AUDIENCE?

4.  After going through the results of our questionnaire we
concluded that most people that enjoy thrillers tend to be
young people aged 14-28.
 We decided for our target audience to be people aged 15-24.
This allows the audience to relate to the actors in the film
because they are of similar ages and the film addresses
issues that people in this age bracket would face.
 We also used platforms that people of this age would be
familiar with such as social media and online dating.
CONCLUSIONS FROM QUESTIONNAIRE