Techniques to help you get noticed in business, including tips on speaking and presenting, how to handle difficult questions, and how to tell great stories.
46. So, how should speakers
speak?
• In Simple words and Short Sentences
47. So, how should speakers
speak?
• In Simple words and Short Sentences
• Four Word Film Review
• Luke feels the force
• Tim digs Raquels’ backside
• Jackson shoots JRR
• Wordy wimp loses limp
• Radio, waves
48. So, how should speakers
speak?
• In Simple words and Short Sentences
• In Headlines
49. So, how should speakers
speak?
• In Simple words and Short Sentences
• In Headlines
50. So, how should speakers
speak?
• In Simple words and Short Sentences
• In Headlines
• In Messages
51. So, how should speakers
speak?
• In Simple words and Short Sentences
• In Headlines
• In Messages
• Relevant
• Memorable
• Useful
52. So, how should speakers
speak?
• In Simple words and Short Sentences
• In Headlines
• In Messages
• In Stories
53. So, how should speakers
speak?
• In Simple words and Short Sentences
• In Headlines
• In Messages
• In Stories
• Human Interest
• Local Interest
55. So, how should speakers
speak?
• In Simple words and Short Sentences
• In Headlines
• In Messages
• In Stories
• In Pictures
56.
57. So, how should speakers
speak?
• In Simple words and Short Sentences
• In Headlines
• In Messages
• In Stories
• In Pictures
• In things their audience cares about
59. The key opening statement
The most important part of the presentation
Take time and care to prepare it
Sets the tone for the session
Audience at their most receptive
Write it down
Rehearse it
Ensure that it makes an impact
MediaCoach
60. Speaking Technique (1)
– Segregate your ideas
– Allow the audience to digest ideas
– Make a real effort to pause
– Make eye contact 80% of the time
MediaCoach
61. Speaking Technique (2)
Do not speak while looking at notes
Pause for as long as possible before looking
down
Pause again for as long as possible before
speaking
MediaCoach
62. Speaking Technique (3)
– When you are Prime Minister…..
– Your Core Message
– The business sandwich
– Make messages memorable
MediaCoach
64. Handling difficult questions
Preparing for the worst
Respecting the questioner
Neutral paraphrasing of questions
Seeking audience input
Dealing with a persistent questioner
MediaCoach
65. Preparing for the worst
Anticipate the worst question(s)
Prepare the best reponse(s)
Rehearse
Develop a deferral strategy
Stay calm at all times
Acknowledge and deal with potential
objections within your presentation
MediaCoach
66. Respecting the Questioner
Listen carefully, right to the end
Don’t assume hostility
Don’t make assumptions
Never patronise or belittle the questioner
Smile and thank them for the question
MediaCoach
68. Seek Audience Input
Refer to an expert
Ask for other views
Conduct a straw poll
If you don’t know the answer, say so – ask if
anyone else does
Appeal to the audience – “We all know why I
can’t answer that type of question”
MediaCoach
69. Dealing with a persistent questioner
Seek support from the meeting organiser
Offer to talk to the questioner afterwards
Offer an opportunity for others to ask
questions
Explain that you’ve dealt with their query
Refer them to another source of information
MediaCoach
70. Exercise
On tables
Discuss the two most difficult questions
that an audience member might ask
Prepare a response to each question
MediaCoach
72. Media Tips
Before the interview
During the interview
After the Interview
10 things you must never say
MediaCoach
73. The Media Interview - before
• Plan your core message
• Plan any secondary message
• Anticipate the worst question
• Plan your response
• Ensure that you are properly trained
MediaCoach
74. The Media Interview - during
• Arrive early
• Stay calm at all times
• Listen to the question
• Challenge statements if necessary
• State your case in simple language
• Smile
• Don’t worry if you are cut off suddenly
MediaCoach
75. The Media Interview - after
• Make careful notes
• Consider what you have learned
• Clarify any errors
• Note and act on any follow-up
• Don’t feel that you have to thank the
journalist
MediaCoach
76. 10 things not to say (part 1)
• This is off the record
• I don’t think you’ll understand this, so I’ll
keep it simple
• We had great reviews for this in the States
• You won’t need a map - everyone knows
where we are
• Don’t be ridiculous, we’re not working to
your deadlines
MediaCoach
77. 10 things not to say (part 2)
• No comment
• Can you call back in a couple of weeks?
• You’re not asking the right questions
• I’ve never heard of your station/journal
• I think we could let you have a free one of
these <wink>
MediaCoach