3. 3
What is Integrated Marketing?
• A Marketing campaign which delivers
a single core message, using both
traditional and social media.
2
4. 4
What is Integrated Marketing?
• A Marketing campaign which delivers
a single core message, using both:
• Traditional (TV, Radio, Print)
• and Social media (Facebook, Twitter)
3
17. 4 ways to promote a business
for very little cost
1) Twitter
18.
19.
20.
21.
22.
23.
24. 4 ways to promote a business
for very little cost
1) Twitter
1) Tweet often – build buzz
2) Create a business hashtag
3) Encourage tweeting about the business
4) Tweetups to create events
5) Keep it going – advertise your services
25. 4 ways to promote a business
for very little cost
2) Facebook
26. Why use Facebook for
business?
• More than 850 million active users daily
(703 million via mobile)
• 50% of active users log on to Facebook on
any given day
• Average user has 130 friends
• People spend over 800 billion minutes per
month on Facebook
(source – Facebook press office September 2014)
31. How to promote your products
on Facebook
• Use your existing networks
• Keep it current
• Post engaging content
• Mention in marketing collateral/online
• Make it easy to find – public settings
• Use the viral power of Facebook news
feeds
32. 4 ways to market a business for
very little cost
3) Audio/Video
43. 43
The Lost Experience - Marketing
• Used:
– Fake TV ads
– Fake products
– Fake companies
– And much more
• To create a multimedia experience
• An integration of both
49
44. 44
What is Integrated Marketing?
• A Marketing campaign which delivers
a single core message, using both
traditional and social media.
42
45. Thanks for listening
Web : www.mediacoach.co.uk
Email: alan@mediacoach.co.uk
Phone: +44 20 8220 6919
Skype :mediacoach