Improve your digital engagement – from listening to great content to social media campaigns.

1. Four Ways to Improve Your
Digital Engagement

2. What is digital engagement?
Using social media and online tools
to create an authentic two-way interaction
with your community
Involves listening, responding and creating
content that’s relevant to your community.

3. 1) Decide what you want.
What do you to achieve?
• More awareness?
• More listeners?
• To be a resource?
Challenge: Think of one way your digital
could help you achieve your impact
statement.

4. 2) Create a listening plan
Google alerts

5. Hyper Alerts for Facebook

6. Hootsuite

7. Google Reader

8. If you’re not listening, you never know
what you might miss.

9. 3) Focus on sharing great content –
not just your own.

12. Sometimes,
you just
have to ask.

14. Have a little fun.

15. 10 quick ideas for great content
1. Share a quote from a story you’ve aired.
2. Ask a question – spark people’s interest.
3. Take a poll – they’re easy and fun to answer.
4. Go to events you sponsor and live blog/tweet it,
5. Highlight Important community news local and national.
6. Post local bloggers’ posts.
7. Post things happening in your studio.
8. Profile a community partner or community member.
9. Post a photo related to your story (Try Flickr Creative Commons.)
10. Hold a contest.

16. Two quick workflow tips
“Pre-schedule” is a magic word.
Save links as you go.

17. 4) Experiment with a campaign.
Baltimore Checks-in
Goal: Make Baltimore cool
for young people.
Method: 89 check-ins at city’s
greatest spots
Result: 1100 check-ins (50 to each);
Online buzz
WTMD forged partnerships and became
a cultural connector.

18. At the end of the day…
Did I engage in a conversation with the public
through social media this week?
Did I learn something about my community this
week? Did I teach something?
Did I get a story idea from an online community
that I engaged with this week?
Did I find a source for my reporting through social
media this week?