Globalization has led to the development of a "global village" through advances in communication technology that allow information to spread instantly worldwide. This interconnectivity means distant countries are now interrelated through trade, communication, and shared cultural experiences. While the global media has the potential to spread diverse views democratically, it can also promote the dominant ideologies and values of powerful Western countries through "cultural imperialism". The United States in particular dominates global media markets, raising concerns that local cultures may be diluted or subordinated to Western commercial interests.

1. Globalisation Learning Objective: To know the importance of globalisation on the mass media and society