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Social Media Relations Workshop

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RiverCity Productions in Alberta
RiverCity Productions in Alberta

slide presentation for the Social Media Relations Workshop held in Edmonton, Alberta on March 5, 2009.

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Social Media Relations Workshop
Workshop Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? Title 3 Web 2.0 Illustrated
What is social media? ,[object Object]
What is social media? ,[object Object]
Social Media Tools ,[object Object]
What is Google Reader? Google Reader Video
Google ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Perspectives
Marketing Terms _____________________________________ Borrowed from Charlene Li, Forrester Research ,[object Object],[object Object],[object Object]
Six Technographics _____________________________________ Borrowed from Charlene Li, Forrester Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Six Technographics ,[object Object],[object Object]
Six Technographics ,[object Object],[object Object]
Six Technographics ,[object Object],[object Object]
Six Technographics ,[object Object],[object Object]
Six Technographics ,[object Object],[object Object]
Six Technographics ,[object Object],[object Object]
Social Media is a… Conversation that takes place online
Social Media Tools Make online conversations possible
Social Media Categories ________________________________ Borrowed from Gene Smith, nForm.com
Social Media Questions ,[object Object],[object Object],[object Object]
Social Media Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Impact 1 2 hours per week weeks required
Coffee break
What is Your Objective? 1 2
Social Media Plan ,[object Object],[object Object],[object Object]
What do I know about the people I want to communicate with? _____________________________________ Borrowed from Charlene Li, Forrester Research ,[object Object],[object Object],[object Object]
Technographics 1 2 creators 13% critics 19% joiners 19% spectators 33% collectors 15%
Ten Social Media Sites
Ten Social Media Sites ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ten Social Media Sites ,[object Object],[object Object],[object Object],[object Object],[object Object]
Humane Society of the US ,[object Object]
Reputation Management Tools ,[object Object]
Social Media Action Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Is a tactic not a strategy
More resources ,[object Object],[object Object],[object Object],1 2 Title 3
Questions? 1 2 Title 3 ,[object Object],[object Object]
Thank you

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