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Social Media & Its Role in Communications - 21 Nov 2011

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Social Media Its role in communications
Expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kobe earthquake ,[object Object]
People kept asking 1 basic question ,[object Object]
Reality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
9 / 11 ,[object Object],[object Object]
Tsunami ,[object Object]
From 2001 – 2004 ,[object Object],[object Object],[object Object]
Queensland Floods 2011
Queensland floods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Services ,[object Object],[object Object]
Sweet Tweet - Video
What we will cover today! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introductions ,[object Object],[object Object],[object Object],[object Object]
Social Media Statistics According to Nielson, almost 40% of all Australians are now interacting with companies via social networking sites, reinforcing notions that Australians are open to engaging with brands and companies online.
Social Media Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monitoring and Measuring
Monitoring and Measuring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Demonstration of Monitoring Tools
Example of desktop
Free Monitoring Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Task ,[object Object],[object Object],[object Object],[object Object]
Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elements of a Social Media Strategy
What have you done so far? ,[object Object],[object Object]
Building a Successful Social Media Strategy ,[object Object],[object Object],[object Object],[object Object]
Testing and Experimentation are Keys to Success
 
7 Steps for Social Media Strategy
1. Determine your goals and objectives ,[object Object],[object Object],[object Object],[object Object]
2. Research ,[object Object],[object Object],[object Object]
3. Identify influences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Engagement Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Integration ,[object Object],[object Object],[object Object],[object Object],[object Object]
6. Measure results ,[object Object],What metrics are you using to measure the success of social media? What objectives are you measuring using these metrics?
7. Analyse Adapt Improve
Resourcing ,[object Object],[object Object],[object Object],[object Object]
Resource Calendar ,[object Object],[object Object],[object Object],[object Object]
Training Your Company for Social Media ,[object Object],[object Object],[object Object],[object Object]
Digital Footprint
Education ,[object Object],[object Object]
Education ,[object Object]
Education ,[object Object]
Training Your Company for Social Media ,[object Object]
Hiring ,[object Object],[object Object],[object Object]
Who and Why? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Native: ,[object Object]
Savvy Technologist: ,[object Object],[object Object]
Reluctant User ,[object Object]
The digital contrarian ,[object Object]
Digital Newbie: ,[object Object]
[object Object],Training Your Company for Social Media
Discussions needed ,[object Object],[object Object]
Training program ,[object Object]
A loose framework to plan your training course programming
Training Program and Framework ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your basic program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internal hurdles and considerations
Internal Hurdles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ongoing education and post-training resource planning
Ongoing Education and Training ,[object Object],[object Object],[object Object]
Policy, Crisis Management & Style Guide ,[object Object],[object Object],[object Object],[object Object],[object Object]
Policy, Crisis Management & Style Guide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Workers fired for Domino's prank video
The Response
Policy, Crisis Management & Style Guide ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reporting Example of what a “dip your toe in the water’ social media report can look like
Shared Interests and values vs demographic categories
Case Study ,[object Object]
KLM Airlines
Case Study ,[object Object],[object Object],[object Object],[object Object]
Case Study ,[object Object]
ROE/ROI Model
Your questions answered
What ’s to come? ,[object Object],[object Object],[object Object],[object Object]
Outstanding Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connect with us ,[object Object],[object Object],[object Object]

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Social Media & Its Role in Communications - 21 Nov 2011