4. 2012 changes
• Targeted updates
• Follower statistics
• Commenting and liking
• Twitter link
• Profile pages
• Company page changes
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5. LONDON — September 17, 2012 — LinkedIn, the
world’s largest professional network with over 175
million members worldwide, has today surpassed its
10 millionth member in the UK – this means four out
of five British professionals are now part of the
business network.
LinkedIn Press Centre
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8. Targeted updates
• Company pages can now target
updates
• Helps to reduce the number of irrelevant
posts followers receive and make
updates they do see more valuable
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9. “Philips is claiming a 106% increase in
follower engagement from using
Targeted Status Updates.”
Source: Web Pro News June 2012
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10. Targeted updates
• All status updates are visible to
everyone on the company page, no
matter who they were targeted at.
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14. Follower statistics
• Provides insights about:
– follower demographics
– engagement levels
– update impressions
– total following
– recent followers and the number of new
followers from month-to-month.
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17. Commenting and liking
• Comment and like updates made by
individuals and companies.
• Increased level of interaction and
engagement
• This information combines with the
„trending in your network‟ feature
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20. News/LinkedIn
Today/Trending in your
network
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21. Twitter integration change
• Tweets posted on twitter can no longer
be automatically posted on LinkedIn.
• You can still post updates you make on
LinkedIn to Twitter.
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30. Email marketing trends
• More mobile users than ever scan
emails on phone first
• Email marketing is still a popular
marketing tool which gets results
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31. 80%
EMAIL OPENS ON
SMARTPHONES AND TABLETS
HAVE INCREASED 80% OVER
THE LAST SIX MONTHS.
Litmus.com
- LITMUS
http://litmus.com/blog/email-client-market-share-stats-infographic-june-2012
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32. Source:
EConsultancy
Email Marketing
Census 2012
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34. Email marketing tips 2012
• Subject lines
• From
• Calls to action
• Signing up
• Segment
• Test
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35. Subject lines
• Should be „actionable‟
• Less than 50 characters long (or 20 if you
are optimising for mobile).
• Test 2 different subject lines on a sample
of your database before sending the main
email.
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36. “From”
• Sending an email that comes from an
individual, company, or combination can have
an impact on open rates.
• Test to see which is best for your target
audience.
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37. Calls to action
• There should be more than one link to
the main call to action in each email.
• Use a combination of hyper-linked to
text and visual ones – recipients who do
not read the text will gravitate towards
buttons
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39. Sign up pages
• Restate the benefits of the receiving
email communications on the signup
page
• Include an example of typical email sent
by your organisation on the signup
page.
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41. Segment
• For best results
• Possible ways to segment your
database:
– Current customers/potential customers
– Different business sectors
– Services that are used
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42. Test
• Subject lines
• Landing pages
• Times of day/days of week
• “From”
• A/B Split testing
• Offers
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43. Subject line testing
August 2012
Test 1
Real Time Information deadline: what you need to know
Test 2
Legislation you need to know about
The open rate for Test 1 was 35.4% compared to 50.0%
for Test 2.
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44. Source:
Econsultancy
Email
Marketing
Census 2012
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46. Penguin and Panda
• Recent updates have changed search
results
• Good content generates good links
• Social and search are integrating
• Content marketing is critical for SEO
today
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47. Meaning…
• Value added content on your website
• Creating content for other websites
• Make content more social friendly too
• http://www.brafton.com/infographics/wh
y-content-for-seo
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48. How
• Make content great not keyword heavy
• Attractive to social media
• Create resources, blogs, tips, e-books,
news, online PR
• Engage in forums and online
communities
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Questions: How many of you have a LinkedIn profile? Do you use it to its full potential or is it just a list of business names? Feel should be using it more? Are you getting benefit out of it? Today’s LinkedIn update is going to look at what’s new which will inevitably get you thinking about using it again. Some of these might help! We’re also going to start running some Lunch ‘n’ Learn sessions if
Go to Google and search somebody’s name.If you meet somebody in business, chances are they do this… LinkedIn provides you with an optimised profile that can be found by anyone searching on Google.
From here I’m going to assume you all know that LinkedIn is a very popular business to business social network. Any questions before we continue?
“Trending in your network” which shows posts popular with those in your network.
Recent research shows us that marketers value email marketing for ROI.
so the reader knows what the email contains and why it is of interest to them.
Why has Google done this? To provide a better search experience, get away from spam links (link-building)