Using Reddit to Spike Your Media Coverage - Bulldog Reporter Webinar

•Télécharger en tant que PPTX, PDF•

2 j'aime•399 vues

The document discusses how to use Reddit to generate media coverage and find content ideas. It provides an overview of Reddit, including its history, key features like subreddits and upvoting/downvoting, and rules. It then outlines strategies for using Reddit to find ideas, such as becoming an active user, searching within popular subreddits, and modeling top content. Finally, it shares case studies of companies that successfully generated coverage and backlinks from content found on Reddit.

Marketing

PRESENTED BY
DANIEL RUSSELL
Director of Go Fish Digital
Using Reddit to Spike Your
Media Coverage

Generating earned
media is hard
@dnlRussell
HARD

@dnlRussell
HARD
Creating unique
content is

@dnlRussell
HARD
Getting buy-in from
clients, bosses, and
teams is

Online forums are
amazing places to
find content ideas
@dnlRussell

Reddit is the biggest
(and best) forum
@dnlRussell

Reddit is an
amazing place to
find content ideas
@dnlRussell

MESSAGE
BOARDS
IRC SLASHDOT DIGG REDDIT
@dnlRussell

#8 most visited site
(Alexa rank)
@dnlRussell

274 million unique
visitors in January
2017
@dnlRussell

How do you use
Reddit to find ideas
@dnlRussell

Limit Results
to a Subreddit
@dnlRussell

@dnlRussell
Subreddit + Top + Past Month

Case Study 1
Popular Subreddits
@dnlRussell

Coverage &
social shares
NEED
@dnlRussell

r/DataIsBeautiful
REDDIT FIND
@dnlRussell

600+ links .
7,000+ social shares
RESULTS
@dnlRussell

limo/shuttle company
SITUATION
@dnlRussell

presidential limos
REDDIT FIND
@dnlRussell

morphing GIF of presidential
limos over the years
CONTENT
@dnlRussell

DA 90+ links .
social shares
RESULTS
@dnlRussell

Hydraulic Press
Channel
REDDIT FIND
@dnlRussell

diamond crushing video
CONTENT
@dnlRussell

10 million views
coverage/mentions
20+ links
RESULTS
@dnlRussell

42% College Degree+
(18% high school or less)
@dnlRussell

liberal/
moder
ate
81%
conservative
19%
@dnlRussell

02
Master the
search function
@dnlRussell

03
Model and riff
on top content
@dnlRussell

Thank you.
Questions?
@dnlRussell
gofishdigital.com

Thank you.
Questions?
@twitterhandle
www.website.com
Agility PR Solutions, a subsidiary of INNODATA INC. (NASDAQ: INOD),
provides powerful, yet easy-to-use media database, monitoring, and
analytics solutions for tomorrow’s communicators. Since 2003, clients have
trusted our tools and services to help them identify and connect with
influencers, capture coverage, and measure impact of everything they do.
Whether we do it for you or help you do it yourself, our patented monitoring
technology and team of media analysts make it easy to monitor and
measure traditional, broadcast, social media, and online coverage.
Visit www.agilitypr.com to find out more.

Contenu connexe

Plus de Agility PR Solutions

Media Relations: 4 Reasons Its Not Working For You

Agility PR Solutions

The term "micro-influencer" is not a totally accurate one, as the influence they have on consumers is anything but small. In this webinar, we look at the rise of the micro-influencer in today's world of hyper-stimulation and information saturation, to see how they've cleaved out a niche for themselves, and how they can help your brand. View this presentation to: 1) hear how fast and far micro-influencers have come 2) see them in action, and grasp just how much influence they really have 3) understand how micro-influencers operate and why they're so darn effective 4) learn exactly how to approach micro-influencers and get them working for you

micro-influencers: a micro-webinar

Agility PR Solutions

Monitor, Measure, Evaluate and Evolve - Bulldog Reporter Webinar

Agility PR Solutions

Contagious: Why Things Catch On

Agility PR Solutions

• Connect the dots between your daily activities and business outcomes • Develop customized metrics that reflect your value and contribution to business results • Define benchmarks against which to judge performance • Extract insight from your data Guest speaker: Katie Delahaye Paine Founder of KDPaine & Partners Inc., The Delahaye Group and Paine Publishing, author, Senior Fellow and Advisory Board member of the Society for New Communications Research (SNCR), initial founder of the Institute for Public Relations Measurement Commission, regular contributor to Communications World, PR Week, Business Marketing, and New Hampshire Magazine.

Bulldog Reporter webinar - Stop Doing Stupid Stuff: Using PR Measurement to M...

Agility PR Solutions

How to Identify, Cultivate and Partner with Digital Influencers

Agility PR Solutions

The Art of Storytelling

Agility PR Solutions

Keeping Communications Agile in the Connected Era

Agility PR Solutions

How to Create a CSR Program That Reinforces Your Brand

Agility PR Solutions

Putting People First

Agility PR Solutions

Publishing on LinkedIn to Build Thought Leadership

Agility PR Solutions

The Inside Scoop on Niche Journalism

Agility PR Solutions

Social Media Strategies to Propel Your Brand to the Stars

Agility PR Solutions

From Papal Visits to Product Launches: Secrets to Managing Successful Events

Agility PR Solutions

The Importance of Transparency in the Trust Ecomomy

Agility PR Solutions

"Air" conditioning: Human interest and visual angles are keys to pitching TV

Agility PR Solutions

TIFF 2015 by the numbers

Agility PR Solutions

Held every four years for athletes from the 41 Pan American Sports Organization member nations, the Pan Am Games have hit Toronto and southern Ontario with a bang! As hundreds of athletes compete in dozens of events from weightlifting to kayak, Twitter users are also competing — for the title of top social influencer of the Pan Am Games. MediaMiser has tracked mentions of the Games during the run-up and initial week of the event. The Pan Am Games run July 10 to 26, and we’ll continue to track them until the closing ceremonies.

2015 Pan Am Games

Agility PR Solutions

MediaMiser Holiday Toy Tracker 2014

Agility PR Solutions

Plus de Agility PR Solutions (19)

Media Relations: 4 Reasons Its Not Working For You

micro-influencers: a micro-webinar

Monitor, Measure, Evaluate and Evolve - Bulldog Reporter Webinar

Contagious: Why Things Catch On

Bulldog Reporter webinar - Stop Doing Stupid Stuff: Using PR Measurement to M...

How to Identify, Cultivate and Partner with Digital Influencers

The Art of Storytelling

Keeping Communications Agile in the Connected Era

How to Create a CSR Program That Reinforces Your Brand

Putting People First

Publishing on LinkedIn to Build Thought Leadership

The Inside Scoop on Niche Journalism

Social Media Strategies to Propel Your Brand to the Stars

From Papal Visits to Product Launches: Secrets to Managing Successful Events

The Importance of Transparency in the Trust Ecomomy

"Air" conditioning: Human interest and visual angles are keys to pitching TV

TIFF 2015 by the numbers

2015 Pan Am Games

MediaMiser Holiday Toy Tracker 2014

Dernier

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

Cara Menggugurkan Kandungan 087776558899

Crypto Quantum Leap - Digital - membership area

jaynee G

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Piyush Kumar

Optimizing Your Marketing with AI-Powered Prompts

Vbout.com

Best 5 Graphics Designing Course In Chandigarh

hamitthakurdma01

Affiliate Marketing is a dynamic and lucrative method of earning income online, where individuals or businesses promote products or services and receive a commission for each sale, lead, or action generated through their referral. At its core, affiliate marketing operates on the principle of revenue sharing, where merchants reward affiliates for driving traffic or sales to their business. Understanding the Basics Affiliate Marketing is rooted in the concept of performance-based marketing. Instead of paying for traditional advertising methods upfront, merchants pay affiliates only when a specific action is completed, such as a sale, lead, or click. This performance-based model aligns the interests of both parties, as affiliates are incentivized to generate results for the merchants they promote. How Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and socialHow Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and social media accounts to large scale Marketing Institution

Mastering Affiliate Marketing: A Comprehensive Guide to Success

Abdulsamad Lukman

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Transports Advertising

How consumers use technology and the impacts on their lives

Mathuraa

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts

meghakumariji156

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

pratheeshraj987

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Search Engine Journal

personal branding kit for music business

brjohnson6

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

meghakumariji156

SALES-PITCH-an-introduction-to-sales.pptx

23397013

Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Shamsudeen Adeshokan

Aiizennxqc Digital Marketing | SEO & SMM

aiizennxqc

The seven principles of persuasion by Dr. Robert Cialdini

Surya Prasath

The 9th May Incident in Pakistan A Turning Point in History.pptx

elizabethella096

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Social Samosa

Dernier (20)

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

Crypto Quantum Leap - Digital - membership area

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Optimizing Your Marketing with AI-Powered Prompts

Best 5 Graphics Designing Course In Chandigarh

Mastering Affiliate Marketing: A Comprehensive Guide to Success

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

How consumers use technology and the impacts on their lives

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts

Social Media Marketing Portfolio - Maharsh Benday

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

[Expert Panel] New Google Shopping Ads Strategies Uncovered

personal branding kit for music business

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

SALES-PITCH-an-introduction-to-sales.pptx

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Aiizennxqc Digital Marketing | SEO & SMM

The seven principles of persuasion by Dr. Robert Cialdini

The 9th May Incident in Pakistan A Turning Point in History.pptx

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Using Reddit to Spike Your Media Coverage - Bulldog Reporter Webinar

1. PRESENTED BY DANIEL RUSSELL Director of Go Fish Digital Using Reddit to Spike Your Media Coverage

2. Generating earned media is hard @dnlRussell HARD

3. @dnlRussell HARD Creating unique content is

4. @dnlRussell HARD Getting buy-in from clients, bosses, and teams is

5. Online forums are amazing places to find content ideas @dnlRussell

6. Reddit is the biggest (and best) forum @dnlRussell

7. Reddit is an amazing place to find content ideas @dnlRussell

8. Quick History of Forums @dnlRussell

9. MESSAGE BOARDS IRC SLASHDOT DIGG REDDIT @dnlRussell

10. #8 most visited site (Alexa rank) @dnlRussell

11. 274 million unique visitors in January 2017 @dnlRussell

12. Reddit Key Features @dnlRussell

13. Subreddits @dnlRussell

14. r/movies @dnlRussell

15. r/food @dnlRussell

16. r/showerthoughts @dnlRussell

17. @dnlRussell

18. Discussion Threads @dnlRussell

19. @dnlRussell

20. Upvoting Downvoting @dnlRussell

21. Ranking @dnlRussell

22. vs. vs. @dnlRussell

23. Front page @dnlRussell

24. @dnlRussell

25. @dnlRussell

26. Earning Media on Reddit? @dnlRussell

27. Rules of Reddit @dnlRussell

28. Most Important Rules @dnlRussell

29. No Spam @dnlRussell

30. No Vote Manipulation @dnlRussell

31. Subreddit Rules @dnlRussell

32. @dnlRussell

33. How do you use Reddit to find ideas @dnlRussell

34. Become an Active User @dnlRussell

35. Search Function @dnlRussell

36. @dnlRussell

37. Author @dnlRussell

38. Site @dnlRussell

39. Sorting @dnlRussell

40. @dnlRussell

41. @dnlRussell

42. Limit Results to a Subreddit @dnlRussell

43. @dnlRussell

44. Filtering Subreddits @dnlRussell

45. @dnlRussell

46. Most Valuable Filter Combo @dnlRussell

47. @dnlRussell Subreddit + Top + Past Month

48. Examples @dnlRussell

49. Case Study 1 Popular Subreddits @dnlRussell

50. software provider SITUATION @dnlRussell

51. Coverage & social shares NEED @dnlRussell

52. r/DataIsBeautiful REDDIT FIND @dnlRussell

53. @dnlRussell

54. @dnlRussell

55. 600+ links . 7,000+ social shares RESULTS @dnlRussell

56. Case Study 2 Top Content @dnlRussell

57. limo/shuttle company SITUATION @dnlRussell

58. backlinks NEED @dnlRussell

59. presidential limos REDDIT FIND @dnlRussell

60. @dnlRussell

61. @dnlRussell

62. morphing GIF of presidential limos over the years CONTENT @dnlRussell

63. @dnlRussell

64. DA 90+ links . social shares RESULTS @dnlRussell

65. Case Study 3 Trending Items @dnlRussell

66. jeweler SITUATION @dnlRussell

67. backlinks & brand exposure NEED @dnlRussell

68. Hydraulic Press Channel REDDIT FIND @dnlRussell

69. @dnlRussell

70. @dnlRussell

71. diamond crushing video CONTENT @dnlRussell

72. @dnlRussell

73. 10 million views coverage/mentions 20+ links RESULTS @dnlRussell

74. Reddit is Powerful! @dnlRussell

75. Limitations of Reddit @dnlRussell

76. Reddit Data is Skewed @dnlRussell

77. Pew Research Center Data @dnlRussell

78. Male 67% Female 33% @dnlRussell

79. 19-29 year olds @dnlRussell

80. 42% College Degree+ (18% high school or less) @dnlRussell

81. white/non-hispanic @dnlRussell

82. liberal/ moder ate 81% conservative 19% @dnlRussell

83. @dnlRussell Recap

84. Become an active user @dnlRussell 01

85. 02 Master the search function @dnlRussell

86. 03 Model and riff on top content @dnlRussell

87. 04 Remember Reddit's limits @dnlRussell

88. @dnlRussell

89. Thank you. Questions? @dnlRussell gofishdigital.com

90. Thank you. Questions? @twitterhandle www.website.com Agility PR Solutions, a subsidiary of INNODATA INC. (NASDAQ: INOD), provides powerful, yet easy-to-use media database, monitoring, and analytics solutions for tomorrow’s communicators. Since 2003, clients have trusted our tools and services to help them identify and connect with influencers, capture coverage, and measure impact of everything they do. Whether we do it for you or help you do it yourself, our patented monitoring technology and team of media analysts make it easy to monitor and measure traditional, broadcast, social media, and online coverage. Visit www.agilitypr.com to find out more.

Using Reddit to Spike Your Media Coverage - Bulldog Reporter Webinar

Recommandé

Recommandé

Contenu connexe

Plus de Agility PR Solutions

Plus de Agility PR Solutions (19)

Dernier

Dernier (20)

Using Reddit to Spike Your Media Coverage - Bulldog Reporter Webinar