Big Brands Facebook Demographics Case Studies Best Practices3037
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- Facebook currently has over 44 million active users, half of whom return daily. The demographics of Facebook users are shifting to include more users aged 35+ and those outside of college. - Successful brand marketing on Facebook requires communicating with users rather than traditional advertising. Case studies found targeted campaigns, sponsored groups, and engaging applications were more effective than display ads. - The best practices for Facebook marketing are to create unique and useful experiences for users, actively engage in discussions, and model how friends naturally share information rather than using a traditional advertising approach.
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Big Brands Facebook Demographics Case Studies Best Practices3037
- 2. Big Brands & Facebook: Demographics, Case Studies & Best Practices Charlene Li Vice President & Principal Analyst Forrester Research October 8, 2007
- 3. Theme Facebook marketing requires communicating, not advertising
- 7. Facebook’s international age distribution Source: Facebook internal data, September 2007
- 8. Facebook users have “aged” over the past year Source: Nielsen//NetRatings Note: These number differ significantly from Facebook’s internal data, which has 35+ as 6% of all users worldwide in September 2007 Percent of US Facebook users in each age group
- 11. Microsoft handles IAB standard ad sales
- 13. Facebook’s News Feed Ads insert targeted messages 4-26% CTR for sponsored News Feed stories
- 14. Facebook Flyers give self-service control
- 16. Theme Facebook marketing requires communicating, not advertising
- 18. Jeep treats social networks like another channel
- 19. Misses a chance to create a unique community
- 20. Victoria’s Secret also looks like an ad…
- 21. But the community is highly engaged
- 22. Crest White Strips case study Targeted 20 colleges Offered free concerts and movie screenings Live chat facilitate interactions Measured sales impact at nearby stores
- 23. Ernst & Young engages in a conversation to recruit college students
- 25. Why applications on Facebook are different
- 26. Because I know Dave, his review has context
- 27. My colleague Peter Kim shares travel
- 30. Wal-Mart keeps trying – kudos for effort
- 31. Thank you Charlene Li +1 650/581-3833 [email_address] www.forrester.com blogs.forrester.com/charleneli