0830 omma data sponsored breakfast trus te
•Télécharger en tant que PPTX, PDF•
0 j'aime•260 vues
Kevin Trilli, VP of Product at TRUSTe, discussed recent developments in consumer data privacy technology and regulations. TRUSTe converted to a private company in 2008 and has grown significantly since. The Do Not Track standard is moving forward at the W3C and allows users to opt out of tracking, but its implementation raises technical challenges. Mobile apps are also an area of increasing concern as they collect more personal data from children. The EU's new consent model for data collection and use will require opt-in permission from users, and several EU countries have already enacted relevant laws. TRUSTe provides resources on these topics to help understand the changing privacy landscape.
Recommandé
Contenu connexe
Similaire à 0830 omma data sponsored breakfast trus te
Similaire à 0830 omma data sponsored breakfast trus te (20)
Plus de MediaPost
Plus de MediaPost (20)
Dernier
Dernier (20)
0830 omma data sponsored breakfast trus te
- 1. Consumer Data Privacy Technology: What’s next in 2012 Kevin Trilli VP Product TRUSTe CONFIDENTIAL 1
- 2. Welcome to TRUSTe's Breakfast Just like coffee and donuts, what goes better with OBA than privacy? CONFIDENTIAL 2
- 3. What’s new at TRUSTe? • Converted to private company in 2008; Recently closed Series C $15M • 115+ employees: 40+ engineers and product • New San Francisco HQ and global organization Websites Advertising Mobile apps Cloud CONFIDENTIAL 3
- 4. From the year of the Icon to…. CONFIDENTIAL 4
- 5. DNT Moving Forward in W3C http://www.w3.org/2000/09/dbwg/details?group=49311&public=1 CONFIDENTIAL 5
- 8. What can you do with the header? TRUSTe Resource: DNT and Icon Integration http://www.truste.com/developer/?p=91 CONFIDENTIAL 8
- 10. Usage by children increasing concerns Feb 2012 FTC Report (http://www.ftc.gov/os/2012/02/120216mobile_apps_kids.pdf) CONFIDENTIAL 10
- 11. Technical Landscape is Changing CONFIDENTIAL 11
- 12. Platforms Play a key role CONFIDENTIAL 12
- 13. Issues for Targeted Advertising • Cross-App Tracking Identifier supported by User Preferences • Transparency (without reading glasses?) On first use In-ad In-app (best practice) CONFIDENTIAL 13
- 14. Apps require new form factor for privacy disclosure CONFIDENTIAL 14
- 15. TRUSTe Mobile Resources • Mobile Targeting: How it works and why it’s different – http://www.truste.com/developer/?=86 • Privacy Issues in Mobile – http://www.truste.com/developer/?=96 CONFIDENTIAL 15
- 16. The new Consent Model in the EU <name> <address> <referring URL> < phone number> <page views> <email> <zip code> <birth date> <IP address> <income bracket> <race> <shopping cart activity> <gender> <clickstream data> <VIN numbers> <social security numbers> <call history> <emailIf: open rate> <credit card number> <birthplace> <criminalYou use cookies or other history> <social record> <employment tracking technology to store connections> <job position> <city of residence> <debit car or access information from number> <bank account number> <message history> <credit score> <relationshipEU citizens on their history> <purchasing behavior> <purchasing history> <operating or devices < browser version> computers system> <mobile OS> <GPS location>, <political affiliation> <donation Then: record> <social networking accounts> <Facebook ID> marital status> <sexual preference> comply and get You must <offline purchasing history> <personal interests> <phone ID> <name> <address> <referring permission before they are URL> < phone number> <page views> <email> <zip code> placed or used <referring URL> < phone number> <page views> <email> CONFIDENTIAL 16
- 17. 8 EU member countries have enacted the 2009 directive Have enacted a law Covered by existing law Denmark Germany Estonia Finland UK France Malta Ireland Sweden 18 other EU member countries on the old model… CONFIDENTIAL 17
- 18. Opt-in Solution CONFIDENTIAL 18
- 19. Opt-in Solution TRUSTe Resource: http://www.truste.com/blog/2012/01/25/the-need-for-a-flexible-compliance-strategy-in- europe/ CONFIDENTIAL 19
- 20. Privacy Technology Resources • Technology Blog – http://www.truste.com/developer/ • TRUSTe Blog – http://www.truste.com/blog/ • W3C DNT Tracking Protection Group Kevin Trilli – http://www.w3.org/2011/tracking-protection/ VP Product • EU Article 29 Working Party Opinion Kevin@truste.com – http://ec.europa.eu/justice/policies/privacy/docs/wpdo cs/2010/wp171_en.pdf @squawkt22 • UK ICO – http://www.ico.gov.uk/for_organisations/privacy_and_ electronic_communications/the_guide/cookies.aspx CONFIDENTIAL 20
Notes de l'éditeur
- Open issues:Compliance definitionResponse headers and/or machine readable privacy policiesException handling (program definition)External issues:User agent UX; mobile appsInteractions with jurisdictional programsMechanisms for complianceStatus3 global meetings held in last 9 months; fourth one in DC in April; targeting June for first release of specLots of hard work to go
- Country-by-country deltas User IP vs. citizenry vs. destination website (co.uk)User disruption (show three models – header/pop-up and button on side of screen) Unknown third partiesManagement of first party cookie states (strictly necessary)