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0900 omma metrics judah phillips
- 1. Evolving Analytics: Generating Value with Data, Analytics, and Research Judah Phillips
- 2. Working Together, Putting DATA + PEOPLE Together to Create Economic Value
- 4. ACQUISITION
- 5. BEHAVIOR
- 6. Digital Analytics Can Do Many Things
- 7. Digital Analytics Serves Many Functions
- 8. MULTICHANNEL
- 9. SOCIAL
- 10. MOBILE
- 11. OPTIMIZATION
- 12. PROFIT
- 13. THE GOAL
- 14. WHY IS THIS IMPORTANT?
Notes de l'éditeur
- slide 1 - story of Nehemiah. It’s relevant and inspiring for building community. Have them animate a deck that shows pieces of a wall being built and then all the pieces coming together to form one solid wall. This is inspirational in the sense it will show the WT community coming together.
- Darkness emerging into light: awareness, favorability, acquisition, conversion, retention, loyalty.KPIs and metrics that help this.Add a slide that shows darkness emerging into light. Sunrise animation or something like that, then have a cool visual with all the pieces of the customer lifecycles show up: awareness, favorability, acquisition, conversion, retention, loyalty – then layer in KPI’s and metrics that help this. If you want also layer in the WT products that support these pieces of the funnel.
- AcquisitionGive me a cool image that has the semiotics of acquisition (someone picking something up or handing something off). Give me space to add my bullets.
- BehaviorGive me a cool image that has the semiotics of behavior (someone doing something behavioral, pavlov’s dog, or something else). Give me space to add my bullets.
- I am a Measurement and Analytics Freak! (Data tattooed on chest?)A measurement and analytics freak, yes.
- CultureGive me a cool image that has the semiotics of optimization (something like someone fixing something or helping somebody, optimizing something metaphor will an everyday activity, repairing a bridge, something like that). Give me space to add my bullets.
- OptimizationGive me a cool image that has the semiotics of optimization (something like someone fixing something or helping somebody, optimizing something metaphor will an everyday activity, repairing a bridge, something like that). Give me space to add my bullets.
- ProfitGive me a cool image that has the semiotics of proft (nothing Wall Street or Madoff offensive, but something like a person paying for something happily at a cash register or exchanging money = I don’t want Gordon Gecko semiotics, but rather making money to help people type of thing). Give me space to add my bullets.