2. 2 Sides of Mobile Marketing Marketing new things Rethinking everything else

4. Ways we are using new mobile channels Refill by Text &

5. Refill by Scan 360 campaign

7. Copyright 2011 Walgreen Co. Impact >25% of Walgreens online prescriptions come from mobile Source: Walgreens internal data

8. Copyright 2011 Walgreen Co. Impact >2MM Rx Text Alert signups Source: Walgreens internal data

9. Copyright 2011 Walgreen Co. Impact 2 Webbys Source: Walgreens internal data

10. That’s great for prescriptions, Rich. What about shopping? … .OMMA BREAKING NEWS ALERT….

11. 1 2 3 Download Shop Save Exclusive Coupons in the Walgreens App … .OMMA BREAKING NEWS ALERT….

12. Test it out at 135 Powell St. – 2 blocks away! 1 2 Text COUPON to 74713 and get an instant reply Click the link to pull up the exclusive mobile coupon

13. 2 Sides of Mobile Marketing Marketing new things Rethinking everything else

14. Rethink Email

16. Rethink Search Keyword: “vitamins” Mobile

17. Rethink Customer Behavior

18. 1. Marketing Mobile 2. Mobile Marketing Sign up for Rx Text Alerts or deals via SMS Download our Mobile App Scan in-store QR codes for bonus content Check in and follow Walgreens Walgreens video uploads: Health, Beauty & more Store feed Performance Display Ads on AdMob, iAd, etc Optimizing Emails Mobile SEM / SEO Future: Digital Wallet Balancing all areas of mobile

19. Thank You