1. Chris Grayson chrisgrayson
Augmentation Panel
Digital Out Of Home Forum, April 14, 2011
Sentry Center Midtown East, New York City
Chris Grayson’s Blog
http://GigantiCo.tv Director of Digital at http://Humble.tv

3. Pre-to-Post Production and
Special Effects Boutique
Agency.
Winner: Best Special Effects
MTV Video Music Awards, 2010

4. Winner: Best Special Effects
MTV Video Music Awards, 2010

7. Augmented Reality
[awg-ment-ed ree-al-i-tee]
Special effects, in
real-time, over real-life.

9. Where does
Augmented Reality
intersect with
DOOH?

11. Face Tracking
is one of the
hottest areas in
Augmented Reality.

13. Impression Analytics

14. Impression Analytics

15. Impression Analytics

16. Face Tracking /
Recognition
also heating up in the
Mobile AR space.

27. YANDEX

28. YANDEX

29. YANDEX

34. Facial Recognition ?

35. Facial Recognition ?
&imgtype=face

37. Eric Schmidt. chief executive, said a series of public
disputes over privacy issues had caused the management
team to review its procedures and the launch of new
technologies. According to Google executives, facial
recognition is one of the key topics of internal debate.
Mr Schmidt said: "Facial recognition is a good example" ...
However, he would not rule out any eventual roll-out,
saying: "It is important that we continue to innovate."

38. Out of
Mobile Location Home
Venn Diagram
of the Completely Obvious

39. Patent #20100010893
January 14, 2010

40. Cell Tower
Mirror World
Triangulation
Triangulation
from WiFi
RFID

41. Cell Tower
Mirror World
Triangulation
Triangulation
from WiFi
RFID

42. Cell Tower
Mirror World
Triangulation
Triangulation
from WiFi
RFID

43. Mirror World
Using GPS your position is placed in the world,
and consequently in the Mirror World.

44. Mirror World
GPS says you’re here.
Using GPS your position is placed in the world,
and consequently in the Mirror World.
But GPS is only accurate to 60 meters.*
* at its best

45. Mirror World
Using GPS your position is placed in the world,
and consequently in the Mirror World.

46. Using GPS your position is placed in the world,
and consequently in the Mirror World.

49. Your position is only determined within
the range of accuracy of your GPS.
So your device could download
3D Data for say, a 250 meter radius.

50. Your position is only determined within
the range of accuracy of your GPS.
So your device could download
3D Data for say, a 250 meter radius.

51. So now you have a geometric model of where
the GPS says that you’re supposed to be.

52. So now you have a geometric model of where
the GPS says that you’re supposed to be.

53. So now you have a geometric model of where
the GPS says that you’re supposed to be.

54. As seen in the PTAM video...
The device can then generate,
on-the-fly,
an understanding of the three-dimensional
geometry of its surroundings.

55. As seen in the PTAM video...
The device can then generate,
on-the-fly,
an understanding of the three-dimensional
geometry of its surroundings.

56. THIS FRAME
AUTO ADVANCES,
DO NOT ADVANCE
THE FRAME!
By registering the geometry from the Real World
against the geometry in the Mirror World,
the device can then align context-specific content
to within a centimeter or better accuracy,
instead of hundreds of meters of approximation.

57. THIS FRAME
AUTO ADVANCES,
DO NOT ADVANCE
THE FRAME!
By registering the geometry from the Real World
against the geometry in the Mirror World,
the device can then align context-specific content
to within a centimeter or better accuracy,
instead of hundreds of meters of approximation.

62. Chris Grayson You can find these slides at:
chrisgrayson
Chris Grayson’s Blog
http://GigantiCo.tv Director of Digital at http://Humble.tv
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