As connected sensors move from phone to wrist, to shirts, shoes and glasses, the level of intimacy between marketer and consumer becomes as promising as it is harrowing. What are the costs/risks of getting that close to your customer?

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Bright Shiny Object II:
Wearables and The Internet of Things

2. Agency Snapshot
Based in Austin
Established in 2010
125 employees
Full service agency
@proofadv @lytran
Advertising Age SMALL AGENCY OF THE YEAR: 2016, 2014 & 2012

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UnderArmour HealthBox
3
Why should wearables be taken into consideration?
123 million wearables were sold in 2016. CCS Insight predicts 411 million wearables devices in 2020

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Snapchat's Spectacles
4
Millennials now leading overall wearables adoption

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Google Gear
Google cheap cardboard devices 5 million+
RELEASED 5.15.2014
RIP 1.15.2015
RELEASED 6.25.2014
FILED 2013. JUST AWARDED PATENT

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Beoncam 360° Panoramic/190° Hemispheric Camera Watch
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12% of US consumers own a Smartwatch according to Kantar 20.1MM Apple Smartwatches + 19MM Samsung Smartwatches
Consumers A35-49 more likely to wear smartwatches

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IoT @theWheel
7

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IoT @Home
8
Year of The Voice

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With 5G Tech, The Internet Of (20.8 Billion) Things Will Be Realized
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Ready to Wearables?
10

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Ready to Wearables?
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WEARABLES & IoT DEMO: A35-44 (38 MEDIAN AGE)
Slight skew towards early adopter males
Tech savvy owning a minimum of 2 devices
Inclined to have 2+ social platforms
Active lifestyle and lives in an urban setting
Substantial disposable income
Heavily connected throughout the day with morning skew

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Ready to Wearables?
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THIS IS THE NEXT FRONTIER OF VIDEO:CONTENT
By 2020, the Internet of Things will be essential to daily living from wearables to smart devices all around us.
This is delivery to target audiences on at least 6 new "screens" bringing true new meaning to multi-touch points

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Ready to Wearables?
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BENEFITS
Available to select brands at a certain spend levels
building research around different verticals (Health,
Sports, Automotive). Video campaigns delivered on
watches, screens in driverless cars and even on home
appliances. Campaigns does not require custom or
special assets outside what would normally be
provided for a video campaign
OFFER
Unique opportunity to
help shape next gen
branding. The data
would be studied in joint
partnership with
Wharton University and
University of Texas
METRICS
User engagement
such as
Dwell Time,
Clicks, Shares,
Completions,
Replays,
Brand Uplift

14. @proofadv @lytran
Advertising Age SMALL AGENCY OF THE YEAR: 2016, 2014 & 2012