The “Upfront” is not just a concept for major broadcasters but in fact can help create more sustainable, predictable business models for all digital media. Atlanta Journal Constitution’s Eric Myers shows how to create a calendar of event driven editorial coverage that can align independent content with client initiatives well in advance. He demonstrates how the AJC team creates a guide and system that allows clients and publishers to appropriately plan resources around content needs throughout the calendar year and deepen their business partnership over the long term.