5. The e-mail produced 79% of its sales in the store and only 21% online The multiplier is 3.76 Multipliers vary from 0 (no sales beyond the shopping cart) to 6 or more.
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7. Note: each of these 4,330,913 subscribers is worth $27.18 in 3 year profit. Even though most of them will leave, and most will buy nothing.
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14. One clothing retailer with 900 stores scattered these terminals inside his stores with compelling signage. To enter your e-mail, slide your credit card through these terminals, and a keyboard appears. You enter your e-mail. He got 300,000 new e-mails per month! They were worth $8.26 each. LTV justified the costs for the system.
15. They boost not only acquisition, but also the open rate.