This document contains data on list size, open rates, and clicks for monthly email campaigns from March 2017 to May 2018. The list size grew steadily from 20% to over 32% during this period. The open rate for monthly emails ranged between 15-45%, while the open rate when including standalone emails was higher, between 20-50%. Clicks for monthly emails and for all emails including standalone messages both increased over the months shown.

40. DATA/RESULTS
Mar -17 Apr - 17 May- 17 J un- 17 J ul- 17 Aug- 17 Sep- 17 Oct - 17 No v-17 Dec- 17 J an- 18 Feb- 18 Mar -18 Apr - 18 May- 18
List Size

41. 20. 00%
22. 00%
24. 00%
26. 00%
28. 00%
30. 00%
32. 00%
34. 00%
Apr - 17 May- 17 J un- 17 J ul- 17 Aug- 17 Sep- 17 Oct - 17 No v-17 Dec- 17 J an- 18 Feb- 18 Mar -18 Apr - 18 May- 18
Open Rate (Monthlies)

42. 15. 00%
20. 00%
25. 00%
30. 00%
35. 00%
40. 00%
45. 00%
Apr - 17 May- 17 J un- 17 J ul- 17 Aug- 17 Sep- 17 Oct - 17 No v-17 Dec- 17 J an- 18 Feb- 18 Mar -18 Apr - 18 May- 18
Mont hli es Sol us
Open Rate (Monthlies + Solus)

43. Open Rate (Monthlies + Solus)
Apr May J un J ul Aug Sep Oct No v Dec J an Feb Apr May J un
Clicks (Monthlies)

44. Open Rate (Monthlies + Solus)Open Rate (Monthlies)
Apr May J un J ul Aug Sep Oct No v Dec J an Feb Apr May J un
Sol us Mont hli es
Clicks (Monthlies + Solus)