Email Acquisition that Outperforms Your In-House Subscriber List

2. Copyright © 2017 CertainSource Inc. All Rights Reserved.
Email Acquisition That Outperforms
Your In-house Subscriber List
We help Top Consumer Brands Build Great Email Lists

3. 2
THE THREE MUST HAVES OF EMAIL ACQUISITION
We help Top Consumer Brands Build Great Email Lists
• Consistently reach the inbox for all ISP’s,
including GmailInbox delivery
• Engage and convert as well or better than your
in-house subscriber filePerformance
• 30% to maintain active
• 50% to generate growth
Scale

4. 3
BY THE NUMBERS
We help Top Consumer Brands Build Great Email Lists
GLOBAL RETAILER PERFORMANCE (COMPARED TO HOUSE FILE)

5. 4
THE PROCESS - MEDIA
Media Ecosystem
We help Top Consumer Brands Build Great Email Lists
Value sweet spot!
Channel Purchased leads
Coreg/Appends/Rentals
Traffic
Display/Linkout/Email
Social/Native
FB/Blogs/News
Programmatic Search
Cost $ $$ $$ $$$$ $$$$
Risk Low/No Low/No Low/No Low/No
Performance Very Poor ✔ ✔ -- ✔

6. 5
THE PROCESS – LANDING PAGE
We help Top Consumer Brands Build Great Email Lists
myemail@gmail.com
Jane
Doe
All landing page visitors
driven to website

7. 6
THE PROCESS - CLEANSING
5-way data cleansing
• De-dupe against client active and suppression
files
• 3rd party email validation
• 3rd party IP cleansing
• In-house global suppression file cleansing
• Email cleansing (3 email series)
* mirrors welcome series
We help Top Consumer Brands Build Great Email Lists
Consistent with advertisement

8. 7
THE PROCESS – OPTIMIZATION - ENGAGEMENT
We help Top Consumer Brands Build Great Email Lists

9. 8
THE PROCESS – OPTIMIZATION - REVENUE
We help Top Consumer Brands Build Great Email Lists
$116.11
$33.56
3.75
1.06

10. 9
Add 1.5 million new-to-file subscribers over a two year period
Add new customers with high repeat order rates
Maintain outstanding inbox delivery across all major ISP’s
Year One Results:
New Subscribers Open Rate Unsubscribe Rate 180 day repeat order rate
Q1 90,060 23.55% 1.28% 1.44
Q2 199,910 21.75% 1.31% 1.42
Q3 163,245 14.42% 1.12% 1.58
Q4 193,116 18.03% 1.16% 1.67
Total 764,000 19.19% 1.12 1.62
Year Two Results:
New Subscribers Open Rate Unsubscribe Rate 180 day repeat order rate
Q1 162,257 19.95% 0.89% 1.64
Q2 153,797 22.96% 0.99% 1.84
Q3 141,501 34.64% 0.87% 2.06
Total 457,000 25.54% 0.92 1.82
+33% -18% +12%
OPTIMIZATION DRIVES PERFORMANCE – GLOBAL COSMETICS BRAND
1.5 million new-to-file subscribers
764,000 19.19% 1.12% 1.62
457,000 25.54% 0.92% 1.82
+33% -18% +12%
We help Top Consumer Brands Build Great Email Lists

11. THANK YOU!
Lori Clure
President
203.256.5118
lori.clure@certainsource.com