Presenter: Jalna Soulage, Senior Marketing Consultant, Cheetah Digital Jalna Soulage is a Senior Marketing Consultant at Cheetah Digital. With over six years of experience in email marketing, Jalna works primarily with enterprise brands in the Retail, Finance, Entertainment and Tel Co industries. Jalna is an established strategist, helping brands develop and deliver successful digital marketing strategies. Prior to joining Cheetah Digital, Jalna worked as a Digital Project Coordinator at Ludendo, overseeing email marketing, digital marketing analysis and the launch of the company’s first mobile app. She holds a Marketing degree from Bristol Business School.

1. FIVE FUNDAMENTALS
WITH AUTOMATION
Jalna Soulage
Senior Marketing Consultant
Cheetah Digital

2. CHEETAH DIGITAL

3. AUTOMATION REALITY
£
Future
Reality

4. OBJECTIVE
THE FUNDAMENTALS
DATA
COORDINATION
CONTENT
MEASUREMENT

5. Next steps…
1. Review performance of all triggers
2. Prioritise those with highest volume, lowest revenue
3. Optimise with the 5 fundamentals in mind
4. Repeat every 8/12 months