The document discusses how analyzing call recordings and transcripts can provide valuable first-party customer data insights. It introduces Signal Discovery, a tool that uses artificial intelligence to analyze calls and identify topics, questions, and sentiments. Integrating this call data with other marketing systems is presented as a critical step for success. The presentation encourages attendees to continue the discussion at the Invoca table.
7. Why they’re calling What they want What questions they have
Conversations: one of the
last untapped sources of
customer data
8. Yes
92%
No
7%
Unsure
1%
Source: Invoca “The State of First-Party Data” Report, 2019 (survey of marketers using a call tracking solution)
Does anyone on your
team listen to call
recordings or read
transcripts for the
purpose of analysis?
Almost Everyone Listens to Calls for Insight
9. Source: Invoca “The State of First-Party Data” Report, 2019 (survey of marketers using a call tracking solution)
How many hours per week does your team listen to call
recordings and/or read call transcripts?