Kristen

Notes de l'éditeur

1. The Challenge:   Well-known apparel & housewares retailer wants to drive in-store traffic to their 1,500 locations nationwide using social and mobile.
2. In this age of mass produced, manufactured products, people have lost the personal connection with the product designer. There’s no way to express the love of a product directly to the producer of a product anymore.
3. Designers and buyers used to have an intimate relationship with each other. A shared love around art. The buyer wants to know why the designer picked a certain fabric or how he or she came up with that design. The designer wants to know what inspires the buyer about his or her latest line.
4. Echo invites you to empower your shoppers to connect….
5. Host a live social event that is produced by the national, centralized marketing team, with support from the local in-store teams. Feature an opportunity to chat live with the celebrity designer of the retailer’s hottest Spring clothing line.
6. Invite them via email. Immediate. Trackable. Available on their mobile phones later, assuming they have a smart phone.
7. Theming would be managed by the store’s merchandising department, but one of the central features would be large screens showcasing…
8. + which trends that retailer sells are trending.
9. When users reach a certain engagement level, they are eligible to receive a covetable, limited edition bag with purchase, hand-picked by the designer. The engagement level should be low enough that it’s easy to achieve… for example, by checking in and asking a question or by voting about their favorite product.