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Getting Involved: Buick Embraces Participatory Culture Craig Bierley OMMA Global March 1, 2011
One of America’s Hottest Brands of 2010 used to be a hot brand in 1910 “ Fastest Growing  Car Brand in US” “ Buick Sales Surge as Its Buyers Get Younger”
Participatory Culture
Get People Talking – Moment of Truth
Digital Storytelling
Digital Entertainment – Gaming
Early Technology Adoption
Conclusion – Become an  Active Brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You

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Ogsf tue 1400 craig bierley

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  1.