The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
Omma display 1015 peter minnium
1. Making and Measuring
Ads that Matter
(to Brand Advertisers)
Peter@iab.net @peterminnium
2. Building Brand Digitally
1. The Rising Stars
2. Making Measurement Make Sense
3. Embracing Ad Technology & Data
4. Championing Consumer Privacy
5. Going Cross-Screen
6. Training, Training, Training
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3. Building Brand Digitally
1. The Rising Stars
2. Making Measurement Make Sense
3. Embracing Ad Technology & Data
4. Championing Consumer Privacy
5. Going Cross-Screen
6. Training, Training, Training
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4. Building Brand Digitally
1. The Rising Stars
2. Making Measurement Make Sense
3. Embracing Ad Technology & Data
4. Championing Consumer Privacy
5. Going Cross-Screen
6. Training, Training, Training
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5. IAB Units Predominate
Display Ad Universe
IAB Standard Units
Other Units
Source: IAB Survey
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7. Mobile Rising Stars
The Rising Stars Program
Designed to discover and capture for the good of the entire ecosystem the industry’s best ad
products and making them IAB Standard Ad Formats
Agency Working In-Market IAB Standard Ad Unit
Open Call for Entries
Group Judging Evaluation Portfolio
Display Mobile Digital Video
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8. New Standard Ad Unit Portfolio
Display Mobile Digital Video
Rich Media Cross
70+% new
Standard Screen
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11. The New Display Portfolio
Creative Canvasses for Every Goal
Leaderboard (728x90)
Medium
Rectangle
(300x250)
Wide
Sky-scraper Rectangle
(160x 600) (180x150)
Button 2
(120x60)
Micro Bar
(88x31)
GOOD
BETTER BEST
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14. Display Rising Stars
Extensive Publisher Support
com Score Top 25 Properties (U.S.) March 2012
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
Unique Visitors
Rank Property
Total Internet :
224,020
Total Audience
1 Google Sites 189,662
2 Microsoft Sites 178,897
3 Yahoo! Sites 175,356
4 Facebook.com 158,926
5 AOL, Inc. 109,921
6 Amazon Sites 106,305
7 Ask Netw ork 92,324
Wikimedia
8 86,221
Foundation Sites
9 CBS Interactive 82,530
10 Apple Inc. 81,157
11 Turner Digital 80,897
12 Glam Media 78,337
Comcast
13 78,317
NBCUniversal
New York Times
14 75,703
Digital
15 Viacom Digital 75,264
16 eBay 70,588
Federated Media
17 65,949
Publishing
18 Demand Media 63,698
19 VEVO 58,288
Weather Channel,
20 54,078
The
21 craigslist, inc. 53,251
22 Gannett Sites 50,258
23 Answ ers.com Sites 45,088
13 24 Tw itter.com 40,310
25 Wal-Mart 39,050
27. New Standard Ad Unit Portfolio
Display Mobile Digital Video
Rich Media
>70% new Cross Screen
Standard
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28. Seizing the Brand Moment
1. Reshaping the Creative Canvas
2. Making Measurement Make Sense
3. Embracing Ad Technology & Data
4. Championing Consumer Privacy
5. Going Cross-Screen
5. Training, Training, Training
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29. Making Measurement Make Sense
A cross-ecosystem collaboration that
will improve planning, buying and
measurement of digital media and
facilitate cross-platform comparison
across ALL media...digital and legacy.
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31. Beyond the Click: Key
Metrics
Universal Interaction Rate
The percent of users who purposely enter the frame of an ad
continuously for at least 0.5 seconds or more
Universal Interaction Time
The average amount of time users spent on the ad
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32. Rising Stars Research
7 Ad Units Agencies Analytics Publishers Advertisers
5 Publishers
Ad Partners
4 Advertisers
5 Agencies
4 Tech Partners
4 MM Impressions
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