4. Platform
PlaceIQ organizes the US by overlaying a grid
of 100 meter by 100 meter tiles. This allows
for quick audience definition, cross-data
comparison, and quick advertising response
times.
5. Analysis
PlaceIQ aims to understand the
people, businesses, activities, and behaviors
that exist in every tile, for different day parts.
We ingest more than 40 data sources, append
them to tiles and times, and analyze them for
quality.
6. Audience
PlaceIQ’s proprietary taxonomy allows us to
rapidly define audiences based on a device’s
current location and past locations.
College Student
• Is or Has been at
college
• Between 18-24
• Multiunit housing
near campus
8. Measurement
PlaceIQ connects mobile impressions and
devices to understand whether devices who
viewed ads were more likely to visit retail
destinations.
9. Intelligence
Aggregate device movements help brands and
marketers understand where audiences go.
With PlaceIQ’s data we can paint a rich picture
of consumer journeys.
10. Value Proposition
Location Adds Unique Definition to Targeting
Content Targeting
home
work
shop
play
eat
Audiences defined by
the world around them.
Audiences defined by
what they are reading
PlaceIQ Targeting
12. Audience Segment
College Student
College Student
Venues: Gym, Tracks, Hiking, Golf, Fitness Club, Yoga Studio,
Sporting Equipment Stores
Available Impressions: 78,920,000/Mo.
College Student (Plus)
Have been in gym or participatory sport venue
Available Impressions: 132,850,000/Mo.
College Student (Plus)
Seen in a gym or participatory sport venue 10X+ in the last month
Available Impressions: 43,000,000/Mo.
13. Audience Segments
Packaged & Optimized
Demographics Auto Owners Dining Retail
Auto In-Market Recreation Professions Lifestyle
14. Precision Targeting
Increased targeting through
Polygons: Physical locations are
mapped to polygons with high
accuracy.
Key locations –
parks, retailers, airports, auto
dealerships, grocery and drug
stores, luxury resorts and more
– are further defined and
mapped to individual tiles.
15. Place Visit Rate™ (PVR™)
3:12pm 1:55pm
2:54pm
3:38pm
4:17pm
Measures specific location visitation among people
whom have been exposed to mobile advertising
Learn What Works
PVR can be analyzed by line item, allowing us to
understand creative or target audience PVR
performance
Quantify Real World Performance
Control groups are created to understand the PVR
lift over the duration of the campaign
Deliver Unique Insights
Additional metrics, like time between impression
and visitation, can be derived and delivered
16. What Makes PlaceIQ Better?
2
3
4
5
Scientific Pedigree
Diverse and Confident Data Stack
Best-in-Class Mobile Audiences
Powerful Location Analytics
Wide Inventory Visibility
1
Add TaglineCan we make the tiles different colors – heat map style
Maybe grid in background…
With the omnipresence of mobile devices, we are now able to deeply understand the places, behaviors, consumption, demographics, and habits that exist in space and time. PlaceIQ believes that mobility’s biggest element of disruption to marketers is location. The ability to carry a device with you has enabled marketers to not only add a new layer of understanding about their consumers, but also address them with location relevant messages. We begin with the USGS grid as the common base for constructing our audience… This grid of over 1 Billion, 100x100m tiles contains the initial topographic data set, allowing us to identify rivers, mountains, parks, residential, streets, oceans, and lakes.
To add context to the grid, PlaceIQ ingests and layers over 36 different sources of data, assigning and scoring values to the grid’s tile structure. This makes our world look less like a map, and more like an aggregated data set providing insight and knowledge about the physical attributes of the grid structure. What are the clusters of populations doing? How do they move about and interact with their physical locations? What interests, hobbies, and lifestyles do different audiences share? If you need more time.Census data provides…Social data provides…Search queries…Photo Sharing Data…Auto Ownership (Polk)…Points of Interest…Business Listings…The importance of data fidelity can be discussed here.
Armed with the aggregated data, PlaceIQ Data Scientists and Strategists identify audience segments and extract these within the system, writing rules for addressing each audience. Custom Segments can be constructed to consider locations that would influence audience behavior. When overlayed with historical understanding of audience behaviors, rich distinctions between audiences can evolve. The use of frequency of visit to desired locations to generate an understanding of how avid an audience segment is perhaps the most powerful tool available to location savvy marketers seeking to activate consumer passion points.
Armed with the aggregated data, PlaceIQ Data Scientists and Strategists identify audience segments and extract these within the system, writing rules for addressing each audience. Custom Segments can be constructed to consider locations that would influence audience behavior. When overlayed with historical understanding of audience behaviors, rich distinctions between audiences can evolve. The use of frequency of visit to desired locations to generate an understanding of how avid an audience segment is perhaps the most powerful tool available to location savvy marketers seeking to activate consumer passion points.
Armed with the aggregated data, PlaceIQ Data Scientists and Strategists identify audience segments and extract these within the system, writing rules for addressing each audience. Custom Segments can be constructed to consider locations that would influence audience behavior. When overlayed with historical understanding of audience behaviors, rich distinctions between audiences can evolve. The use of frequency of visit to desired locations to generate an understanding of how avid an audience segment is perhaps the most powerful tool available to location savvy marketers seeking to activate consumer passion points.
Armed with the aggregated data, PlaceIQ Data Scientists and Strategists identify audience segments and extract these within the system, writing rules for addressing each audience. Custom Segments can be constructed to consider locations that would influence audience behavior. When overlayed with historical understanding of audience behaviors, rich distinctions between audiences can evolve. The use of frequency of visit to desired locations to generate an understanding of how avid an audience segment is perhaps the most powerful tool available to location savvy marketers seeking to activate consumer passion points.
Can the image on the right look more like an actual consumer journey?
There are two products defined for each audience.PIQ Segments targets people where they are currently when the ad request arrives.PIQ Segment PLUS provides retargetting… enabling greater reach by targeting people we know demonstrate desired historical location behavior (ie seen frequently from 9-5 in an office park) but are not currently within that office park. The PLUS product allows us to understand deeper insight into the audience… allowing us to overlay HHI, auto ownership, and other demographic data.
Map should have grid on it, pictures smaller, font bigger
More phones, no times, phones in the polygon, arrows to middle of store and parking lot