1. The Reinvention of Entertainment Lori Weiman, @SearchMonitor

2. Full Service Network 1995 - 1997 ITV, Phone, & Broadband Web Movies on Demand News on Demand Games – Play Against Your Neighbors Movie Trailers & Theater Times on Demand Pizza Hut Order Thru the TV Shopping – Buying Stamps Most Popular Shopping App!

3. Experimentation with Voice Activated Remote TV – PUT ON SPONGEBOB!

4. Experimentation with Voice Activated Remote NO!! TV PUT ON BEN10 TV – PUT ON SPONGEBOB!

5. Experimentation with Voice Activated Remote Leads to Expensive Medical & Therapy Bills… NO!! TV PUT ON BEN10 TV – PUT ON SPONGEBOB!

6. Obstacles to Adoption/Deployment Technical Stuff Digitizing Content, Storage, Cost/Size of Set-Top Box Laying Fiber/Coax, Storage Business Model Fears & Legalities Wrestling with Distribution Windows for Moviesdesigned to keep distribution channels from competingFear of Time-Shifting Cannibalizing Revenue Model TV Broadcasting Rights & Re-Broadcasting Rights Copyright issues Licensing Agreements VOD

7. Time Table for Technology Adoption - Long DVR: 10+ Years for >50% Adoption Telephone: 45 yrs 1900 – 1945 [barrier to entry = pipeline] Refrigerator: 20 yrs 1920 – 1940 Color TV: 10 yrs 1960 – 1970 Microwave: 10 yrs 1970 - 1980 Cell Phone: 15 yrs 1985 - 2000 [barrier to entry = towers] Internet: 6 yrs 1995 – 2001 [starting with Mosaic] Smart Phones: 3 yrs 2008 - 2011

8. Darwinian Advancements – Faster Now Survival of the Fittest. Eat or Be Eaten Cable TV DVR

9. Darwinian Advancements Survival of the Fittest. Eat or Be Eaten Flat Screen Fat Screen

10. Darwinian Advancements Survival of the Fittest. Eat or Be Eaten

11. Darwinian Advancements Survival of the Fittest. Eat or Be Eaten PINBALL BOWLING

12. Darwinian Advancements Survival of the Fittest. Eat or Be Eaten

13. Darwinian Advancements Survival of the Fittest. Eat or Be Eaten

14. Darwinian Advancements Survival of the Fittest. Eat or Be Eaten Tablets Netbooks

15. Darwinian Advancements Survival of the Fittest. Eat or Be Eaten Search Portal

16. Darwinian Advancements Survival of the Fittest. Eat or Be Eaten

17. Darwinian Advancements Survival of the Fittest. Eat or Be Eaten Social Crowds Word-of-Mouth

18. Darwinian Advancements Survival of the Fittest. Eat or Be Eaten Texting Talking(?)

19. THE FUTURE….

20. Vying for the Future Right Now GoogleTV & Apple TV Searchable web and tv listings (not content) @ the same time Dual View – watch tv and get the web at the same time Built into Sony TV, requires gigantosaurus key pad Buy a separate keyboard – logitech $299 Who Will Eat GoogleTV? APPLE TV? CABLE? Fios/Comcast apps for ipad/iphone Remote Control & DVR Control from your phone or iPad! TV access from your iPad – only eligible channels Share what you are watching with Friends – Social Component BUMMER ALERT: COMCAST APP CRASHES 2 stars in the app store and lots of complaints

22. Until Recently, Not Available Online. 1 episode

23. Only Available As a Live Broadcast or For Purchase on iTunes

24. Available On Demand

25. Available Online – All Episodes

26. Available as a Live Broadcast

28. More Marketing Opportunities for Us Demographic categories defined based on content likes/dislikes Search Advertising in the Video Guide Video ad insertions become actionable TV Marketers mind meld with Search Marketers Online & Offline Teams become Unified

29. Lori WeimanLori@TheSearchMonitor.com @ SearchMonitor