1. Banking Human, Again
Vinoo Vijay
EVP, CMO & Head of Corporate and Public Affairs
March 21, 2013

2. Non-Linear (and individual) Consumer Maps
Mobile Transformation
“Traditional” Social Media Demands
Organizations Lagging Consumer Behaviors
Sceptical Public

3. Knowing Our Truths
It’s a better experience banking at
America’s Most Convenient Bank
Market
Truth:
Parity,
with Headwinds
Consumer
Truth:
“I don’t like banks”
Our Company
Truth:
Commitment to
Wow the Customer
Our
Position

4. What Makes Us
America’s Most Convenient Bank
 Legendary Service
 7 Day Banking
 Longer Hours
 24/7 Live Customer
Service
 Same Day Debit
Card
 Coin Counting
 No rope lines
 Chain-Free Pens
 Umbrellas
 Dog Biscuits
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5. Memorably Demonstrate Why
Our Creative Strategy

6. 6
Bank Human TV

7. 7
Customer Testimonials
Store Manager Welcomes
Enhancing Twitter Team Profiles

8. BankHumanAgain.com
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9. BankHumanAgain.com
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