The document proposes a new local newspaper called "The Brent Insider". The proposed newspaper's slogan is "Unfold the truth...", which is meant to have a double meaning and attract readers with its play on words. The proposed logo symbolizes the reader looking inside for the truth and features a unique mint green and white color scheme. The document discusses the font styles, potential lead stories, and images that would be used, as well as representation, language, and marketing aims including the target audience and promotion strategies.
2. Name Of Newspaper:
‘The Brent Insider’
I've decided upon this name because its short, punchy & to the point. It straight away
informs the audience of the locality the newspaper is based on.
It is short and ‘punchy’, this puts it as a marketing advantage as people are less likely
to remember a name if its too long or confused about the title.
Whereas, this name simply suggests it’ll inform one of what's going on inside Brent,
which is precisely the aim of the newspaper.
Additionally, it is a unique newspaper name, as through research I’ve not yet come
across another newspaper with the same name.
3. Newspaper Slogan:
‘Unfold the truth…’
This is a play on words, with double meaning of ‘unfolding the truth’; having the truth
of news revealed to you as well as ‘unfolding the truth’; psychically unfolding the actual
newspaper containing genuine news.
I decided upon this slogan as not only is it short and memorable but through my own
experience I have found that a slogan with a play on words is a great marketing skill and
attracts consumers as its more fun & unique .
The actual meaning of my slogan is also of significance as mainstream media tends to
exaggerate stories, leaving audiences wondering what the truth is, giving my newspaper
more of a unique selling point.
‘Unfold the truth’ will appeal to my audience more so because they are even more likely
to want to know no little than the complete truth of their surroundings, as it concerns
the community in which they live.
The ‘…’ (an ellipsis) at the end almost conveys the slogan as a cliff-hanger , leaving you
to want more thus actually reading within the newspaper.
4. Logo:
Through secondary research into local newspapers, I found the majority did
not include a symbolic logo, rather the way their font was designed was their
symbol.
I initially decided to incorporate the following logo into my newspaper
However, I thought to use convention of a local newspaper by making it more
subtle by including it in the following way instead;
As you can see I did want to have unique selling point to my local newspaper
and decided to also challenge the conventions of a local newspaper by using a
unique colour scheme of mint green and white, as I've not yet come across this
through the local newspapers I've seen.
I decided to upon his colour as its neutral, nothing too bright as I want the
newspaper to be taken seriously , also to prevent the audience getting confused
with a tabloid or magazine which tend to have brighter logos/fonts.
Rather I aim for it to easily identified as a local newspaper.
The actual logo was designed to look slightly like an eye, but be simple and
easily identifiable, as I felt the relation between my newspaper name includes
‘Insider’ also the slogan includes ‘truth’, my logo symbolises the consumer
should look inside and see what's inside also the idea of what we witness with
our eyes we cannot deny as the truth, (i.e it is not hearsay.)
5. Font style etc
I intend to use ‘Trajan Pro (Bold) for the title / masthead
Arial Body for subheading/quotes
Arial Body (Bold) For the Headline
&
something that looks like this
I chose to use a maximum of 3 different font styles because…
6. Lead story
Feeble senior battered for bag of chips!
