Meenakshi Shunmugham
75
Abonné
Personal Information
Entreprise/Lieu de travail
Singapore, Singapore Singapore
Profession
'Go-To' & 'Get-It-Done' Person | Brand & Communications Strategist | Marketing & Advertising Professional | APAC
Secteur d’activité
Advertising / Marketing / PR
À propos
My business cards say such things as Business Director, Brand Strategist and Regional Senior Planner. But when you get right down to it, I’m so much more – I’m a marketer, a communications professional, an entrepreneur, a social media strategist and an avid volunteer.
I’m also a big believer in the power of branding.
I believe that we don’t just buy any “stuff.” We don’t make purchase decisions based only on brand names, features and benefits. We make decisions based on emotions, “gut feel” and delivery on brand promise. We buy when we are moved. We buy when we are captivated and engaged to the point that we drop whatever it is we’re doing and say, “Oh, I need some of THAT!”
And so I ...
Mots-clés
singapore
skills
emerging trends
marketing communication
media business
new technologies
social media
Tout plus