Meenakshi Shunmugham

Singapore, Singapore Singapore

'Go-To'​ & 'Get-It-Done'​ Person | Brand & Communications Strategist | Marketing & Advertising Professional | APAC

Advertising / Marketing / PR

My business cards say such things as Business Director, Brand Strategist and Regional Senior Planner. But when you get right down to it, I’m so much more – I’m a marketer, a communications professional, an entrepreneur, a social media strategist and an avid volunteer. I’m also a big believer in the power of branding. I believe that we don’t just buy any “stuff.” We don’t make purchase decisions based only on brand names, features and benefits. We make decisions based on emotions, “gut feel” and delivery on brand promise. We buy when we are moved. We buy when we are captivated and engaged to the point that we drop whatever it is we’re doing and say, “Oh, I need some of THAT!” And so I ...