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Rytis Lauris: Missed opportunities of automated
cart recovery messages

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Meet Magento Poland
Meet Magento Poland

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Missed opportunities of automated cart recovery messages Rytis Lauris, Soundest MMeeeett MMaaggeennttoo PPoollaanndd 22001144
Meet Magento Poland 2014 About me
Meet Magento Poland 2014
4000+ online stores worldwide Meet Magento Poland 2014
Changing email marketing Meet Magento Poland 2014
Source: Accenture; US consumers responding to September 2014 survey Meet Magento Poland 2014
Source: The Direct Marketing Association (UK) LTD, 2014 Meet Magento Poland 2014
Meet Magento Poland 2014
Meet Magento Poland 2014
Complexity of email marketing Meet Magento Poland 2014 Promotional n 1 ewsletters 2 Activity based messages 3 Lifecycle based messages
Source: The Direct Marketing Association (UK) LTD, 2013 Meet Magento Poland 2014
Meet Magento Poland 2014 Abandoned carts
Meet Magento Poland 2014 Need Looking for alternatives Evaluation of alternatives Purchase Post purchase behaviour Decision making process
70% of all carts are abandoned Meet Magento Poland 2014 Source: Baymard Institute
~ $4 000 000 000 000 will be abandoned in shopping carts in Y2014 Meet Magento Poland 2014 Source: BI Intelligence, 2014
Main reasons Meet Magento Poland 2014 Source: eMarketer, 2014
Other reasons 1 I was just browsing 2 Decided against buying 3 Website navigation too complicated 4 Faced technical issues Meet Magento Poland 2014 Source: WorldPay, 2012
Meet Magento Poland 2014 Source: eConsultancy
Meet Magento Poland 2014 Let‘s recover
How does it work Meet Magento Poland 2014
8,1% of leading brands are sending automated cart recovery messages Meet Magento Poland 2014 ~ Source: Micros, 2014
Main challenge Very few customers browse loged-in Meet Magento Poland 2014
Meet Magento Poland 2014
30-60 minutes Meet Magento Poland 2014
Meet Magento Poland 2014
Meet Magento Poland 2014 Results 100% sent 18.1% returned 7.3% completed transactions
Meet Magento Poland 2014 Adding incentives
Main reasons Meet Magento Poland 2014 Source: eMarketer, 2014
Meet Magento Poland 2014
Meet Magento Poland 2014 100% sent 31.2% returned 13.7% completed transactions Results
www.soundest.com info@soundest.com fb.com/soundest Meet Magento Poland 2014 Thank you

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