1. Pinterest in Digital Marketing
g g 1st March 2012
While e-commerce brands may see more tangible benefits, Pinterest can be a powerful
tool for any brand since marketing materials constitute its content, said John Donahue,
y g , ,
director of business strategy at the social media agency Socialistic. “Your experts, your
visionaries, your creatives now have this platform to syndicate content that is interesting
to them, to help brands [tell their story],” he said.
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2. DEMOGRAPHICS
Pinterest User by Age Group
Pinterest User by Sex
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3. 5 WAYS TO USE PINTEREST FOR YOUR BUSINESS
1) Use Pinterest to Conduct Market Research
• Test your product in the market, use audience respond to evaluate it. Which
products they re-pin and how they react about it.
• Look over your target audience, see what they interest in their pin boards
audience boards.
2) Use Pinterest to Sell Products
• By adding $ or IDR in your product images you can sell your products Not only for
images, products.
brand awareness, but also until transaction happened, just linking your image with
your website.
3) U Pi t
Use Pinterest t Off Exclusive C t t
t to Offer E l i Contest
• You can built more attention on Pinterest with your audience. Not only using your
pinboard, but also you can ask audience to browse about your products and link to
them. Unique isn t
them Unique, isn’t it?
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4. 5 WAYS TO USE PINTEREST FOR YOUR BUSINESS
4) Use Pinterest to Stylize Your Brand
• Use pinboard to represent your brand personification. You can follow and also re-
pin other pinboards that reflect to your brand.
brand
5) Use Pinterest to Build Relationships
• Y can use pinboard to b ild relationship with your audience. B il a pinboard that
You i b d build l i hi ih di Built i b d h
contains about tips or other directions or wise.
http://60secondmarketer.com/blog/2012/02/21/how to use pinterest for business/
http://60secondmarketer com/blog/2012/02/21/how-to-use-pinterest-for-business/
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