Presentation at the Future Marketers Social Media Workshop in Napa

1. Klout and Online
Influence
Megan Berry
Influencer Marketing Manager, Klout
@meganberry / @Klout

2. What is Influence?

3. It’s not a popularity contest

4. It’s not about followers

5. in•flu•ence: the ability to drive
action

6. It’s not new

7. Why Do You Care?
1. Measure Your Own Success
2. Understand Your Network
3. Know Who To Connect To

8. How is influence
measured?

9. Network
@
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RT! RT!
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10. Social Actions
Clicks Conversations Messages Lists

11. What is Klout?

12. ❝ The Standard for Influence
❞
2000+ API Partners Influencer Perks

13. The Klout Score
20 (average)
0 100
Inactive Most Influential

14. Score Components
True Reach Amplification Network

15. Topical Influence
Klout is able to drill down and find influencers on
Sub-heading will take upof topics.
hundreds of thousands two lines
usually
Entertainment Technology Startups Marketing
Tuesday, September 7, 2010

16. ❝ For a service to succeed, it
needs to attract those early
adopters who can help propel
a strong population
❞
- Louis Gray

17. Audi A8 Perk

18. Klout Influencer Campaigns
1. Targeting 2. Invitation 3. Engagement 4. Amplification

20. Meritocracy based on
the quality of your
content

21. Thanks! Any Questions?
Would love to hear from you
@meganberry
megan@klout.com