The document discusses Indonesia's culture of being very social and interactive. It notes that Indonesians love to interact with each other in everything they do, both offline and online. Socially-focused online games that allow interaction are popular in Indonesia as they provide an online space for togetherness, similar to offline activities like watching movies or karaoke together. The document advocates for positioning a new singing game app called AyoOke to leverage Indonesia's social nature by allowing users to sing, record performances, and share their songs socially online.

2. SING THEIR SING TOGETHER GAINING OBTAIN
FAVORITE SONG WITH YOUR FRIEND SCORE ITEM

3. MARKET SITUATION
AYOOKETM COPYRIGHT © 2013 MEGAXUS INFOTECH, CHOI ROCK GAMES, ALL RIGHTS RESERVED

4. CULTURAL CONTEXT CORE OFFER
The cultural backdrop The product positioning
of our consumers that we want to build
CATEGORY CONSUMER INSIGHT
The state of online The motivation that
game in Indonesia we want to leverage

5. CULTURAL CONTEXT CORE OFFER
The cultural backdrop The product positioning
of our consumers that we want to build
CATEGORY CONSUMER INSIGHT
The state of online The motivation that
game in Indonesia we want to leverage

6. CULTURALLY SOCIAL
Indonesia is basically a very social
country. Indonesians love to interact
and be together in everything.
AYOOKETM COPYRIGHT © 2013 MEGAXUS INFOTECH, CHOI ROCK GAMES, ALL RIGHTS RESERVED

7. Very Collective
Based o Hofstede Cultural Di e sio s, I do esia’s i di idualis s ore is o l 14,
lower even amongst neighbor countries. (www.geert-hofstede.com)

8. The social-ness of Indonesian is extended to their digital behavior.
Indonesian is one of the major social media user in the world.
We Love to Facebook Country Mobile is Big
There is currently 47,165,080 The social media prominence in
Tweet Facebook users in Indonesia, Indonesia is driven by the mobile
Indonesia is currently the 5th currently the 4th biggest internet growth in Indonesia.
biggest Twitter country in the Facebook country in the A ordi g to Nielse ’s Southeast
orld, hile Jakarta is orld’s world.(www.socialbakers.com) Asia Digital Consumer Report
Twitter capital. 2012, 61% internet access in
(www.mediabistro.com) Indonesia is done via mobile
gadget. (www.jakartaglobe.com)

9. INDONESIA :
A SOCIAL NATION
Indonesians are social. Their
behaviors and actions are driven
by their nature of togetherness
and interaction.

10. CULTURAL CONTEXT CORE OFFER
The cultural backdrop The product positioning
of our consumers that we want to build
CATEGORY CONSUMER INSIGHT
The state of online The motivation that
game in Indonesia we want to leverage

12. WHY DO YOU USE SOCIAL GAMES?
Social gamers were asked to choose why they enjoy participating in
social gaming. Most use social games as a mean of friendly competition.
Source: www.digitalbuzzblog.com

13. Playing online game can gather people,
creating this scene of social interaction. A
view of one person playing while other
people is watching the game is very
common in Indonesia.
AYOOKETM COPYRIGHT © 2013 MEGAXUS INFOTECH, CHOI ROCK GAMES, ALL RIGHTS RESERVED

14. Driven by their social nature, online gaming is seen as a medium or activity of
togetherness, just like watching movies, karaoke, family dinner, etc.

15. CULTURAL CONTEXT CORE OFFER
The cultural backdrop The product positioning
of our consumers that we want to build
CATEGORY CONSUMER INSIGHT
The state of online The motivation that
game in Indonesia we want to leverage

16. “i gi g a help e relieve
I love si gi g e ause
my stress and also let me “i gi g is eas . It is ot
e press feeli gs. Rus, 22 tiring like dancing. The worst
singing I can channel my
emotion, whether I am sad, thing can happen is only sore
happ , e ited, et . Cynthia, 24 throat. Gita, 27
AYOOKETM COPYRIGHT © 2013 MEGAXUS INFOTECH, CHOI ROCK GAMES, ALL RIGHTS RESERVED

17. AYOOKETM COPYRIGHT © 2013 MEGAXUS INFOTECH, CHOI ROCK GAMES, ALL RIGHTS RESERVED

19. CULTURAL CONTEXT CORE OFFER
The cultural backdrop The product positioning
of our consumers that we want to build
CATEGORY CONSUMER INSIGHT
The state of online The motivation that
game in Indonesia we want to leverage

21. TOGETHER WITH
UNLEASH THE SUPERSTAR IN EVERYONE
AyoOke is more than just a singing game. It is a channel
for people to e perie e hat it’s like to e a superstar.

22. ABOUT

23. Gratis! Bisa Karaoke sepuasnya Menguras kocek
Karaoke kapan saja dan Harus pergi ke karaoke club
di mana saja
Berkaraoke ria dengan jutaan Terbatas pada orang di
karaoke mania di seluruh dalam ruang karaoke
Indonesia
Bebas asap rokok Banyak asap rokok
Nyanyian kamu bisa direkam dan
Tidak bisa share ke Youtube
langsung di-share di Youtube. Wow!

24. Pastikan PC/laptop Pastikan headset Pastikan koneksi
memenuhi spesifikasi dan mic terpasang internet menyala
minimum ke PC/laptop dan
dapat berfungsi
dengan baik

27. EVENT & ACTIVITY

28. Record your best performance
and upload it to Youtube
- Battle Dance
- Club Dance
- Couple Club Dance
- Beat-Cross
- Rhythm Crash

29. You can be many
Fashion things in AyoOke
Stylist
Interior
Designer

30. 1. AYOOKE PLAY TO WIN
Main AyoOke dan dapatkan bonus hadiahnya!
2. AYOOKE BEST MOMENT
Share best moment AyoOke di Facebook
3. YUTUB IDOL
Kompetisi menyanyi online!
4. ROAD TO STAR
Ajang mencari bakat AyoOke

31. GOOD NEWS FROM US

32. AYODANCE
- Best Contributor II - Telkom - Best MMO Rhytm, Dance & Music (2009) - Kotak Game
- Game Online 3D Terfavorit (2008) - Indonesia Game Show - Best MMO Rhytm, Dance & Music (2010) - Kotak Game
- Game Casual Terfavorit (2008) - Indonesia Game Show - Best MMO Rhytm, Dance & Music (2011) - Kotak Game
- MMO Dance Favorit (2010) - Majalah Hot Game - Best MMO Rhytm, Dance & Music (2012) - Kotak Game
- Best Casual Online Game (2010) - GameQQ

33. LINEAGE II
- Game Graphic 3D Terbaik (2008) - Indonesia Game Show
- Best Graphic (2008) - Majalah Omega
- Best Graphic (2009) - Majalah Omega
- Best MMORPG (2009) - Majalah Omega
GRAND CHASE - Best Game (2011) - Asia Online Game Award

34. COUNTER-STRIKE ONLINE
- Best First-Person Shooter (2012) - Majalah Chip
SD GUNDAM ONLINE
- Most Anticipated MMO (2012) - Klik Game
- Best Third-Person Shooter pilihan pemain (2012) - GameQQ

35. Source: CHIP Awards 2012

36. THANK YOU