1. Bernice Yeung, Reporter
Lindsay N. Green-Barber,
ACLS Public Fellow, CIR Media Impact Analyst
@WhimsicaLinds
#DissectionC

2. “Rape in the Fields”
“Violación de un Seuño”
#DissectionC

3. It all starts with story…
but some stories are hard to get.
Invisibility
Sensitive and vulnerable sources
Social & political barriers
#DissectionC

4. • Why film?
• Why animation?
• Why radio?
The making of “Rape in the
Fields"
#DissectionC

5. Intentional distribution
#DissectionC

6. CIR’s analytics
#DissectionC

7. Impact
News
The New York Times
ProPublica
Poynter
Investigative Reporting Workshop
Research
Tow Center
Nieman Lab
USC Media Impact Project
Foundations
Knight Foundation
The Bill and Melinda Gates Foundation
The Fledgling Fund
#DissectionC

8. Challenges in Impact Analysis
Lack of standards
Question of engagement
Overabundance of online analytics
Offline activity
#DissectionC

9. Phase 1:
Needs Assessment
Definition of Impact
Conceptualization of Impact
Method for tracking Impact
Method for comparing across stories
and platforms
Community building
#DissectionC

10. Impact = change in the status quo as a
result of a direct intervention, be it a text
article, a documentary film, or a live event.
Conceptualization
Macro
Meso
Micro
#DissectionC

11. #DissectionC
Reach
Impac
t
After the story breaks

12. Internal
communication:
Weekly newsletter
Blog posts
Outcome Reports
#DissectionC

13. #DissectionC

14. Next steps
Data
Testing & analysis
Communications
Community of practice
#DissectionC

15. #DissectionC
“Rape in the Fields”
Impact assessment methodology
Identify outcomes
Macro: government response
Meso: increased conversation
Micro: increased awareness
Identify processes
Interviews with people
Analyze qualitative data
Discourse analysis

16. Solutions Summit
• Key stakeholders
• Potential solution model
• Create a space for exchange
#DissectionC

17. Outcomes
Research
Training
Outreach/Cooperation
#DissectionC

18. Organic pickup in media
#DissectionC

19. Organic community screenings
#DissectionC

20. Preliminary findings
Key connectors in communities
Rape crisis centers
DA’s offices
Film as space
Screenings bring together communities
Introduces sensitive issue in to conversation
Film as evidence
“Proof" of lack of information, used to support
research
#DissectionC

21. Sharable takeaways
#DissectionC
• Delivery matters - both method and mode
• Reach through media is not equivalent to
the reach of a story
• Impact is a (sometimes long) process