Taxi Wars - Ola V/s uber
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This document summarizes the taxi businesses of Ola and Uber in India. Ola was founded in 2010 in Mumbai and aggregates taxis, autos, and recently acquired Taxi for Sure. It operates in 22 Indian cities and accepts both digital payments and cash. Uber was also founded in 2010 and aggregates only taxis, operating in over 80 Indian cities while only accepting digital wallet payments. Both companies use smartphone apps to connect riders to drivers and have raised billions in funding from major investors. They have similar business models but differ in pricing structures, commission rates, and driver guarantees.
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Taxi Wars - Ola V/s uber
- 2. OLA CABS Founded in Mumbai, December 2010 100 % aggregated Cabs booked through app, website & call Aggregates autos Cash payment accepted everywhere/wallet option It acquired Taxi for Sure recently. Funding raised - $ 700 million+ Investors – DST Global, Softbank, Falcon, Edge, Tiger global etc. Total income 2013/14 2012/13 51.05 16.41 *Figures in crores (Rupees) Ola Bhavish Aggarwal Co-fouder and CEO
- 3. UBER Founded in Mumbai, December 2010 100 % aggregated Cabs booked only through app Payment - wallet option Funding raised - $ 6 billion+ Investors – Lowercase Capital, Menlo, First round, Benchmark, Google Ventures, Baidu etc. Total income 2013/14 2012/13 2.26 N.A. *Figures in crores (Rupees) Uber Amit Jain President, India
- 4. CO-FOUNDER & CHIEF EXECUTIVE OFFICER TRAVIS KALANICK HEAD OF GLOBAL OPERATIONS RYAN GRAVES Uber Leadership Team CHIEF TECHNOLOGY OFFICER THUAN PHAM
- 5. Bhavish Aggarwal, Co-Founder and CEO Ankit Bhati, Co-Founder and CTO Ola Leadership Team
- 6. Goals & Objectives The goal is to bring convenience, price transparency & standardization to consumers booking car rentals & cab services. Uber’s goal is to continually expand globally and bring its services to different cities to allow riders and drivers to connect.
- 7. Availability Across India In 22 cities across India by June’15. In more than 80 cities across India.
- 8. HOW ON-DEMAND CABS WORK Customer opens app and sets pick up location.(App can locate their location) 1 Select payment option Cash Card 2 Select cab type and then places the order 3 Cab picks up the customer and the trip is tracked by GPS 4 At the end of the journey, the fare is charged directly to the digital wallet. In case of cards, a customer enters CVV and verification password on the app. Payment can also be in cash. 5 The aggregator transfers money to the driver’s linked bank account in 24- 28 hours. 6
- 9. MINI SEDAN PRIME TAXI FOR SURE – HATCHBACK KAALI PEELI OLA AUTOS Car Categories UBERGO UBERX UBERBLACK UBERSUV
- 10. BANGALORE | CHENNAI | PUNE | DELHI | AHMEDABAD | HYDERABAD Ola Auto
- 11. How to book ola auto?
- 12. WORKING OF DRIVER’S APP
- 13. Drivers App PHONE NUMBER LOGIN WAITING FOR CUSTOMERS NAVIGATION 1 2 3 4
- 14. Drivers App NAVIGATION CLIENT LOCATED START TRIP STOP TRIP 5 6 7 8
- 15. Drivers App BILL DETAILS NEXT RIDE OPTION CANCELLATION CANCELLATION CONFIRMATION 9 10 11 12
- 17. 1 2 3 4 OLA App
- 18. OLA – Taxi for sure merger 5 76
- 19. DESTINATION Beep-Beep! Your taxi has arrived 8 9 10 11
- 20. Ola payment
- 21. UBER App START POINT - HOME Uber App
- 23. Strategic Partnership with Bharti Airtel Uber payment
- 25. UBER OLA PROVIDES PER HOUR FIXED RENT PROVIDES PER DAY RENT A DRIVER HAS TO TAKE ATLEAST 1 RIDE EVERY TWO HOURS A DRIVER HAS TO TAKE ATLEAST 7 RIDES IN TWLEVE HOURS NO RIDE IS TO BE REJECTED NO RIDE IS TO BE REJECTED. No Fine For Rejection But Guaranteed Scheme For those Hours Collapses Rs. 250 Fined for each Ride Cancelled by The Driver. Pricing Strategy
- 26. TIME AFTER COMMISSION AND TAXES Weekday Morning. Monday-Friday (6 AM -10 AM) Rs.250 /Hr. Weekday Evening. Monday-Friday (6 PM -10 PM) Rs.250 /Hr. Weekend Peak. Saturday and Sunday 12PM- 9PM Rs.250 /Hr. OFF PEAK ALL OTHER TIMES Rs.150 /Hr. Before - 19/08/2015
- 27. TIME AFTER COMMISSION AND TAXES Weekday Morning. Monday-Friday (6 AM -10 AM) Rs.320 /Hr. Weekday Evening. Monday-Friday (6 PM -10 PM) Rs.250 /Hr. Weekend Peak. Saturday and Sunday 12PM- 9PM Rs.250 /Hr. OFF PEAK ALL OTHER TIMES Rs.150 /Hr. After- 19/08/2015
- 28. OPERATING STRATEGY - A DELIGHT TO CUSTOMERS SUV LUXURY SEDAN HATCHBACK COMPONENT UBER SUV UBER BLACK UBER X UBER GO BASE FARE 125 100 70 45 PER KM. 18 17 10 8 PER MIN. 2 2 1 1 MIN. FARE 150 150 100 60
- 29. LUXURY SEDAN HATCHBACK COMPONENT OLA PRIME OLA SEDAN OLA MINI BASE FARE 200 100 100 PER KM. (After 1ST 4 Km.) 17 13 11 PER MIN. 1 1 1 MIN. FARE BASE FARE. OPERATING STRATEGY - A DELIGHT TO CUSTOMERS
- 30. • Uber • Per Day Earnings of a Car Owner : Rs.3480*/** • Ola • Per Day Earnings of a Car Owner : Rs.2800.* • *16 Hrs Per day Signed In.() • **Minimum Per day Guranteed Income. • UBER DOESN’T PREBOOK CARS. • OLA ACCEPTS PREBOOKING (Good for Night Time.) Ola V/s Uber
- 31. BACK END OPERATION OF TAXI SERVICES
- 32. Ola V/s Uber - Referral Program
- 33. Ola V/s Uber – VIP Program Ola derived the Ola Select from Uber VIP program (currently active only in US)
- 34. Promotions
- 35. Uber Initiatives Uber – Fare Splitting UberCHOPPER
- 36. Uber Pool
- 37. How does Uber Pool work?
- 38. Ola Initiatives
- 39. Thank You!!
Notes de l'éditeur
- Autos are available for immediate bookings only. Look for an Auto 10 minutes before you need a ride and hit RIDE NOW. Currently the service is available only on the Ola App.
- Now pay for your Ola auto ride with Ola money and enjoy a cashless experience! Here’s how: Download the Ola app: it all starts here. Recharge Ola money through credit/debit card or online banking. Book an Auto with the Ola mobile app. At the end of the trip, you can choose to pay for ride either partially or completely with your Ola money balance. If you choose to pay with Ola money, mention the amount to the driver. You will then receive an SMS with an authentication code. Here’s the sample sms: “Your authentication code for KRN XXXXXXX is 0000. Your Ola Money bill amount is Rs Z. Kindly communicate the 4 digit code to the driver to proceed with the transaction”. Share the authentication code with the driver. Voila! You have now paid for your auto with Ola money. Please note: The final payable amount for every ride includes Rs.10 as a convenience charge on top of the metered amount. Autos also levy an extra night charge mandated by the government. Check FAQs Ola money doesn’t get automatically debited, and the customer has the choice to pay for the ride in cash. By sharing the authentication code with the driver, you are agreeing to pay the respective amount to the driver in Ola money. If due to network issue, you don’t receive the SMS, we request to you pay the driver in cash. Your Ola money will not be debited.
- Cab aggregator Ola announced Monday that its mobile wallet, Ola Money, will be soon enabled as a payment method on Oyo Rooms, Lenskart, Saavn, Zopper, BusIndia, and Zoomin. This follows the company's forays into food and grocery delivery with Ola Café and Ola Store earlier this year. With Ola Money, customers can use the wallet's one-touch checkout experience outside the Ola platform, taking away the hassle of one time passwords and multi-layer authentications, and benefit from promotions in the form of cashbacks and discounts from merchants in the initial phase of rollout, the company said. The company claimed to be one of the top three mobile wallets in the country by transaction volume, with over 20 million customers on its platform. Now pay for your Ola auto ride with Ola money and enjoy a cashless experience! Here’s how: Download the Ola app: it all starts here. Recharge Ola money through credit/debit card or online banking. Book an Auto with the Ola mobile app. At the end of the trip, you can choose to pay for ride either partially or completely with your Ola money balance. If you choose to pay with Ola money, mention the amount to the driver. You will then receive an SMS with an authentication code. Here’s the sample sms: “Your authentication code for KRN XXXXXXX is 0000. Your Ola Money bill amount is Rs Z. Kindly communicate the 4 digit code to the driver to proceed with the transaction”. Share the authentication code with the driver. Voila! You have now paid for your auto with Ola money. Please note: The final payable amount for every ride includes Rs.10 as a convenience charge on top of the metered amount. Autos also levy an extra night charge mandated by the government. Check FAQs Ola money doesn’t get automatically debited, and the customer has the choice to pay for the ride in cash. By sharing the authentication code with the driver, you are agreeing to pay the respective amount to the driver in Ola money. If due to network issue, you don’t receive the SMS, we request to you pay the driver in cash. Your Ola money will not be debited. To pay through the in-app wallet, the customer has to just inform the auto rickshaw driver that the payment will be made with Ola Money. On completion of the ride, the driver will enter the fare displayed on the meter, followed by the four-digit one-time password that the user will receive through an SMS. Ola money is then automatically deducted from the user's account. The Ola Wallet can be topped up through a credit card, debit card or online banking. Following this, the fare amount is automatically deducted from the customer’s wallet after ride completion and a receipt is emailed to them. Drivers can withdraw their payments anytime from the prepaid ATM card that is linked to their Ola account. Ola's rival Uber too offers cashless payment. It has exclusively tied up with Paytm to enable users to pay for their cab rides after Reserve Bank of India issued a directive that Card Not Present (CNP) transactions for purchases of goods and services in India had to be processed through banks and payments needed to be made in rupees only. Ola, founded in January 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, does not allow pre-reservation of autos and the booking needs to be done only through the 'Ride Now' option.
- http://www.taxipromo.in/2014/12/uber-india-simple-paytm-wallet-registration-process.html http://www.taxipromo.in/2015/08/uber-announce-first-of-its-kind.html
- http://www.taxipromo.in/2015/05/uber-hyderabad-testing-cash-payments.html
- http://www.taxipromo.in/2014/11/link-paytm-wallet-and-get-free-uber.html
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- http://www.taxipromo.in/2015/04/uber-zomato-partnership-goes-global.html Apollo Hospitals - Ahmedabad, Bangalore, Chennai, Hyderabad, Indore, Kolkata, Mysore, New Delhi, Pune, Bhubaneshwar and Vizag
- http://www.taxipromo.in/2015/09/uberpool-in-india-uberpool-in-bengaluru.html
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