This is my final project for my class on Social Media for Journalists. In it, I compare the uses of Pinterest and Tumblr. You can find a tipsheet of information at http://www.scribd.com/doc/115988008/Tip-Sheet
4. More Boards, Fewer Pins
• On Pinterest, do you think it's better to have
fewer boards with more pins or more boards
with fewer pins?
– 19 more boards
– 6 fewer boards
5. Tumblr
• Easier interactions
• Younger audience
• Actual link out to articles
• Better if more specific due to lack of
organization
15. Conclusions
• Pinterest allows companies to easily organize
and share visual content
• Tumblr is more interactive with a younger
audience
• Companies should use the two differently
based on their goals with their audience
16. Pinterest
• DO have more boards • DON’T be inappropriate
with fewer pins or offensive
• DO remain professional • DON’T include too much
and true to your beat text with your pins
• DO know your audience • DON’T try to turn
• DO post pictures and Pinterest into something
links relevant to your it isn’t
audience
17. Tumblr
• DO remain professional • DON’T be inappropriate
and true to your beat or offensive
• DO know your audience • DON’T post long text
• DO post pictures, GIFs posts without pictures
and links relevant to your • DON’T try to turn Tumblr
audience into something it isn’t
• DO be honest while
answering questions
