A new tablet application that facilitates the exploration of new fashion styles, bringing people with similar tastes together and encouraging socializing outside the virtual world.
2. Design Challenge
How can brick & mortar retailers leverage
emerging technology to their advantage?
Team 1: Mehmet, Dan and Mo
3. Emerging Trends
Apple iPad
• 300,000 units sold on launch day
• Estimated 1,000,000+ sold to date
• Over 3.5 million apps sold
What’s coming
• HP Slate, Dell Streak, Asus Eee, Notion Ink Adam,
Archos 5, Lenovo U1, Multiple Android Tablets
Team 1: Mehmet, Dan and Mo
4. Benefits
Which retail segments could leverage these
new technologies to their advantage?
Team 1: Mehmet, Dan and Mo
5. Fashion Retail
Fashion Retail
Magazines play an influential role in the formation of a
person’s style/fashion.
Leverage the Medium
Fashion retailers rely heavily on magazines and
magazine advertisements.
Team 1: Mehmet, Dan and Mo
8. Solution Principles
Design Principle
Use the next generation of digital media to help
consumers develop their sense of style/fashion
Business Principle
Create an advertising platform that uses digital
content to promote fashion retail products
Team 1: Mehmet, Dan and Mo
9. The User
• Young female
• Experimenting with fashion
• Style is influenced by popular culture
• Reads Cosmopolitain, Sixteen and US Weekly
Team 1: Mehmet, Dan and Mo
23. User Benefits
Benefits for the user
• Assists in the development of fashion style
• Allows users to see and try alternatives
• Leverages the social component of shopping
• A new way to engage with fashion
• Bridges the gap between what they see in
magazines and what they can buy in stores
Team 1: Mehmet, Dan and Mo
24. Retailer Benefits
Benefits for the retailer
• New mechanism for digital advertising
• Source of new revenue
• Ads are more focused and targeted
• Detailed analytics of user and ad success rates
• Bridges the gap between virtual world and
physical stores
Team 1: Mehmet, Dan and Mo
25. Old Value Web
• Charge for ad space Ad Space • Place Ads in Magazines
• Generate content for mag Retailers • Drive traffic through impressions
• Physical distribution
Publishsers • Direct mail to consumers
$$$
• Revenue from online and in-store
sales
$$$ $$$ Merchandise
Content
• Purchase fashion magazines
Consumers • Compare online and in store
• Organize shopping trips
• Make purchase decision
Team 1: Mehmet, Dan and Mo
26. New Value Web
Publishsers Retailers
• Upcoming content • Cost per click ad payments
• Plug-in access • Provide Alternatives
• P.O.S. Magnette support
• Cost per click % • Enhanced analytics
• New revenue model • Virtual to physical bridge
• Targeted promo opportunities
Magnette
• Explore fashion & alternatives • Purchase Intent
• Form wishlists • Preferences
• Trip organizing • Ad success rates
• Virtual to physical bridge
Consumers
Team 1: Mehmet, Dan and Mo
27. New Value Web
Publishsers Retailers
CPC ad payments
CPC revenue % Enhanced analytics
Magnette
User data
Consumers
Team 1: Mehmet, Dan and Mo