Figure Ate is a new snack product that comes in a variety of flavors like cheese, sausage, pizza, and nacho cheese. It can be eaten cold or heated up in seconds in the microwave. The product is endorsed by Olympic swimmer Michael Phelps, who is known for his speed in the water. Radio advertisements will promote Figure Ate as a fast, fun snack for those looking to satisfy their cravings quickly like Michael Phelps.