Discover how to select a printer and learn the print industry lingo; find a distributor but first know the difference between distributor and wholesaler; and sell your book by answering key questions.

1. Self-Publishing:g
Secrets Revealed!
Selecting a Printer, Finding a
Distributor, and Selling Your Book
Presented by Melanie Rigney (www.editorforyou.com)
2007 Frontiers in Writing Conference2007 Frontiers in Writing Conference

2. Things You’ll NeedThings You’ll Need
An International Standard Book
Number (ISBN)
A bar code
A Library of Congress Control orA Library of Congress Control or
Cataloging-in-Printing Number
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3. Ho Do I Find a P inte ?How Do I Find a Printer?
Contact your local printer or copy shop
Visit www.printellectual.comVisit www.printellectual.com
Know the language
Know what you wantKnow what you want
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4. What a Req est Looks LikeWhat a Request Looks Like
Your request for quote was submitted through the Printellectual.com web site at 1:19 PM on 7/5/05.
Printer category: Offset Book Printers: Central Plains, Color House Graphics, Data Reproductions, Delta Printing
Solutions, Edwards Brothers, Medius, Milanostampa, Phoenix Color-Rockaway, NJ/Asia Divisions,
Thomson-Shore, Inc., Total Printing Systems, Worzalla
SPECIFICATIONS
Quantity: 2000- 3000; Trim size: 6 x 9; Page count: 244; Binding: perfect bind; Cover Stock: 10 pt coated one
side; Soft Cover Finish: matte layflat lamination; Soft Cover Press: 4 color
MATERIAL FURNISHED TO PRINTER
Cover Provided: on disk (pdf) with laser; Dust Jacket Provided: n/a
TEXTTEXT
Stock: 60lb white offset; Text Print: black ink only; Insert: -- pages; Text Provided: on disk (pdf)
LINE ART/ HALFTONES/ BLEEDS
Line Art Qty: 0; Halftone Qty: 0; Bleeds: 0
=====================================
Packaging: standard carton pack
Proofing: Cover/Dust Jacket: Digital Color Standard . . . Interior: Black/White
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5. What a Bid Looks LikeWhat a Bid Looks Like
Quote# 67855 C
Title:
Quantity: 2000 - 3000
Pages: 248
Size: 6" x 9"
Cover:
Prep: Customer Furnished Trouble Free File.
Proofs: Digital Color Proof
Stock: 10 Pt. C1S
Press: 4/0/0/4 with Matte Lamination
Prep: Customer Furnished Trouble Free File with Accurate Complete Laser and
All Fonts, No Bleeds.
Proofs: Digital Laser Proof
Paper: 60 lb. White Offset, 444 ppi.
Press: 1/1, Black.,
Binding: Perfect Bind
Packing: Standard Carton Pack, Single Wall Carton.
Prices: 2000 3000
3,784.00 $ 4,662.00 $
FOB: Auburn Hills MI
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FOB: Auburn Hills, MI

6. Finding a Dist ib toFinding a Distributor
WHOLESALERS work
for stores (booksellers),
f lfilli th i dfulfilling their orders
DISTRIBUTORS work for publishers, actively
selling their titles to stores (booksellers)selling their titles to stores (booksellers)
Getting into retail venues is much easier with
a distributor than on your owna distributor than on your own
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7. Telling the Wo ldTelling the World
Who’s your target
audience?
Where do they look for information?
(Looking beyond the bookstore!)( oo g beyo d t e boo sto e )
What makes your book
essential/different/important to them?essential/different/important to them?
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8. Reso cesResources
Literary Marketplace (searchable distributor list):
www.literarymarketplace.com
U.S. ISBN Agency: www.isbn.org
Library of Congress Site for Publishers:
www.loc.gov/loc/infopub/
Dan Poynter’s self-publishing site: www.parapublishing.comy p g p p g
Penny Sansevieri’s publicity site: www.amarketingexpert.com
Brian Jud’s special sales site: www.bookmarketingworks.com
John Kremer’s list of top independent distributors:John Kremer s list of top independent distributors:
www.bookmarket.com/distributors.html
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9. Thanks fo being he e!Thanks for being here!
Melanie Rigney
www.editorforyou.comwww.editorforyou.com
4201 Wilson Blvd. #110328
Arlington VA 22203 1859Arlington, VA 22203-1859
editor@editorforyou.com
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