1. Research, requirements
& mental models

2.  1. Real-time about the planet
expectations
 7. Seeing
 2. Living more luxuries as
intense local standard
lives
 8. Pro-
 3. Radically business, anti-
transparent multinational
 4. Expecting  9. Regulate the
cheap or free heck out of
everything media bias
 5. Entertainment  10. Naturally Me
must be part of but aspiring to
the deal We

3.  Generation Y (25 and  46.88% of Americans say
under) has grown up they would need to make
watching their parents go off more than $200K a year to
to work every day, 40 – 60 be happy
hours per week, with fierce
loyalty only to be downsized,  63.41% of Americans,
outsourced, or laid off in assuming prices remained
their 40′s and 50′s. the same, would rather earn
$50K in a world
 This reality has the 20- of $25K earners
somethings with a different than earn $100K
mindset from previous in a world of $200K
generations. We do not want earners
to merely work our time
away, but to live a life of  74.64% of Americans
significance and fulfillment. would rather get Fridays
That means being and off vs. a 20% raise
doing more than just
having.

5. Educational Smart Girl
Teen Voices
Sites Teen Relationships
American Library Assoc. Go Ask Alice
Big Chalk The Diary Project
Teens Online
Entertainment React TeenSpeak
& Advice
TeenMag.com Discussions
MTV
MSN Teen Chats
TeenWire
TeenChat
TechnoTeen
Spank!
TeenAdviceOnline

6.  Research study on adolescent attitudes about  - Most feel individuals can make at least some
energy consumption meaningful difference
 http://piee.stanford.edu/cgi-  - Teens feel parents are doing a better job than
bin/docs/behavior/becc/2007/posters/Lynes.pd they are with regards to conservation
f
 - Over 1/3rd of teens who thought they could
 Results from this study: conserve more said they were not because of
laziness
 - Climate change on top of list of concerns
but no clear link to electricity-use and  - Main action teens take: turning things off
conservation
 - Most think environmentally-minded teens are
 - When prompted, main motivation for just regular people (not nerds; not role models)
conservation is environmental
 - Most think they can influence their friends
 - Most believe renewables and conservation and family to conserve
are the best ways to meet future electricity
needs
 - Teens trust academia and ENGOs; distrust
business and government
 - Believe more government action needed but
little confidence in government

7. Quantify
their
usage
 * 1. When You're Done Surfing and even bug you about it because they about a career that makes a
IMing, Turn Your Computer Off. If have to pay the energy bills, and positive difference: not just park
you shut your machine off before they know lighting accounts for an rangers, but also
bedtime, you'll save an average of average of 11% of that total. teachers, government Involve
$90 worth of electricity a year — tell workers, organizers and media. friends
your parents that, and ask for a
raise in your allowance! If you must  * 6. Join the ―Virtual March.‖
leave your computer on, tell it to go Founded by eco-warrior Laurie  * 14. Take Friends and/or Family to
into "sleep" or "hibernate" David, Senator John McCain and See The 11th Hour. Leonardo Get cyber
mode, which saves power. Save Robert F. Kennedy Jr., the Stop DiCaprio's recent doc is a heavy
even more juice by unplugging your Global Warming Virtual March is a hitter, but it's also inspiring and
computer (or flip the switch on a Web-based effort to bring people gorgeous. It just may be the push to
surge protector) to stop the together to take a stand against get your dad to start recycling his Involve
"phantom load" problem. climate change. So far nearly
900,000 people have joined up to
papers, or your friend to stop
littering. And it's pretty entertaining.
learning
demand that our leaders begin institution
 * 4. Get Involved! Most schools reducing carbon dioxide emissions
have environment or Earth Day now.  * 17. Green Your Boyfriend or s
clubs, so give them a chance! It's a Girlfriend. Everyone knows that a
great way to meet nice people, and significant other can influence our
you can learn so much from your  * 12. Ask Potential Colleges About behavior in major ways. So way not
peers. Many clubs convince their Their Eco-Practices and/or Check encourage your honey to cut down Involve
schools to recycle, start a garden or
hold an Earth Day fair.
Out a "Green Collar Career."
College can be the best time of
on unnecessary trips, turn the water
off while brushing his/her teeth and
media
your life, but you don't want to be other common-sense tips? You'll
dragged down by a school that grow closer together as you share
 * 5. Turn Off the Lights Behind doesn't get your green values. in protecting the Earth.Read more: Teenager
You. Remember that riddle about Fortunately, many colleges are http://www.thedailygreen.com/going
the tree falling in the forest when no leading the way with exciting -green/6334#ixzz1bp3mCdmH s in love
one is around? Well, why leave a recycling and reuse programs and
light on when no one is around? It's even eco-friendly dorms! Whether
just plain waste. Your parents may you seek higher ed or not, think

8.  By the year 2030, about one out of every five  Many who live alone have families or friends
Americans, or 20% of our population, will be a nearby, and about three in five have lived in
senior citizen. the same place for 10 years or more.
 Income  Life Expectancy
By the early 1990s, 93% of older people The average life expectancy in the United
received Social Security retirement benefits, States is currently highest for white women,
and 97% were covered by Medicare. Today, followed by black women, white men, and
the percentage of seniors with incomes below black men. On average, women live longer
the poverty line is about 10%. than men, and whites live longer than blacks.
Based on 1996 statistics, women who live until
age 65 can, on average, expect to live to age
 Education 84. Those who live to age 85 can expect to live
By 2030, 83% of seniors will have completed to age 92. The number of people living to 100
high school. The percentage with a bachelor’s in the United States is difficult to estimate, but
degree or more will have increased to 24% their numbers are certainly growing. For
from the current level of 15%. people born in 1899, the odds of living to 100
were 400 to 1. However, for people born in
1980, the odds improved substantially to 87 to
 Personal computers and the Internet are being 1.
used more and more by baby boomers as a
source of information
 Marital Status and Living Arrangements
Most elderly people in the United States under
the age of 85 are married and living with their
spouse.

9.  The top five trends for boomer business in 2007 include:
 Work & Management: Gail Sheehy warns that companies will need to
shift their management models to retain their boomer employees, or
risk a dangerous loss of institutional knowledge and sudden reduction
in their work force.
 2. Products & Services: ―The impact of Baby Boomers on cultural
trends, product/service innovation, and economic movements has
been well documented for many years,‖ said French. ―Based on
Boomers’ desire to age gracefully, live a healthy life, and maintain
quality of living, the notion of healthy aging is being transformed
across many industries.
 3. Beauty & Self Image: Myrna Blyth sees boomer women embracing
their beauty as they age, rather than fighting it.
 4. Political Power: Building on her observations regarding the impact
of boomer women in politics, Carol Orsborn predicts the rise of
boomers as a political constituency leading up to the presidential
elections.
 . Retirement: Sandra Timmermann predicts that, with longer lifespans
and changing definitions of their circles of trust, boomers will
revolutionize retirement.
 ―Boomers may spend twenty, thirty or more years in retirement –
however we define it – and it may turn out to be their longest lifestage,‖
said Timmermann. ―They will look for two types of advisors – a life
coach to help them think through how they want to spend the rest of
their lives and a financial coach who can help them figure out how
much money they will need to last throughout their lives.