1. Digital, can we kill this word
for good?
Mel Exon
Managing Partner, BBH Labs
@bbhlabs
@melex

2. YES

3. “Social networks will
be like air”
Charlene Li, Altimeter Group, SXSW 2009

4. YES
[Hang on just a minute... ]

5. ?

6. Birth

7. Sex
Birth

8. Death
Sex
Birth

9. Death
Sex Digital
.
Birth

10. 10,000
hours

12. “Digital may be everyday, but it's not effortless... It’s
time to stop all the nonsense about trying to call this
stuff this or that. Only thing that matters is whether
it’s good or not. The only thing more stupid than all
the word-monkeying is denying that technology,
code and making things out of bits and bytes is
important.”
Iain Tait in New Media Age, 17.11.10

13. NO,
[So...]
Let’s NOT kill the word just yet.

15. Thank you | Merci
Cristal Festival
16.12.10
Mel Exon
Managing Partner, BBH Labs
@bbhlabs
@melex