Workshop Leaders: Riyaz Somani Co-founder & EVP Product Strategy, Cirba Ken Christiance Distinguished Engineer, IBM

1. www.cirba.com © Cirba Inc. 2014 All rights reserved.
IBM Case Study:
Leveraging Software-Defined Infrastructure Control to
Densify and Reduce Costs in Virtual Environments
Ken Christiance, Distinguished Engineer, IBM
Riyaz Somani, co-founder and EVP Product Strategy, Cirba

2. www.cirba.com © Cirba Inc. 2014 All rights reserved.
Self-­‐Service
The Reality of the IT Landscape Today
“Rogue”
IT
IT-­‐Controlled
Managed
Infrastructure
Virtual
Infrastructure
Cloud
Compu:ng
Dedicated
Shared
1990’s
2000’s
2010’s
Agility
&
Cost

3. www.cirba.com © Cirba Inc. 2014 All rights reserved.
Economic Inhibitors in Private Virtual / Clouds
1.
Mul>-­‐Tenancy
with
varying
requirements
2.
No
Demand
Pipeline
model
3.
Complex
and
Rapidly
Changing

4. www.cirba.com © Cirba Inc. 2014 All rights reserved.
Density (Consolidation Ratio)
Low High
Low
High
Cri$cal
Produc$on
Workloads
Non-­‐Cri$cal
Produc$on
Workloads
Batch
&
Dev/Test
Workloads
Cost
Risk
1. Multi-tenancy - challenges
Density
is
Governed
by
Opera>onal
Policy

5. www.cirba.com © Cirba Inc. 2014 All rights reserved.
Systems are the foundation of enterprise hybrid IT
Public
Cloud
Private
Cloud
Traditional
infrastructure
existing
Enterprise Hybrid IT
new
Hybrid
environments
are
becoming
the
‘new
norm’,
as
companies
build-­‐out
systems
of
engagement,
leveraging
their
systems
of
record
Shared
Off-Premises
Cloud
Dedicated
On-Premises
Cloud
Traditional IT Dedicated
Off-Premises
Cloud
Key considerations:
• Data
• Open integration
• Common management
• Existing investments
Enterprise
Applications
Cloud Enabled
Cloud Native Apps/Services
Hybrid Cloud

6. www.cirba.com © Cirba Inc. 2014 All rights reserved.
IBM Strategic Outsourcing
Transforma$on
• Emerging
Technologies
/
Innova$on
• Alignment
with
Strategic
Business
Objec$ve
By
the
Numbers
• ~500,000
Systems
Managed
/
~330
Delivery
Data
Centers
• >1,000
Global
Customers
BeVer
Sizing
for
Workload
Demand
• Business
Focus
on
Efficiency
• Op$miza$on
for
Enterprise
Hybrid
IT

7. www.cirba.com © Cirba Inc. 2014 All rights reserved.
IBM / Cirba Partnership – Better Sizing for Workload Demand
Business
Objec$ves
• Hardware
Cost
Savings
• SoZware
License
Cost
Savings
• Reduc$on
of
Capacity
Related
Incidents
Standards
• Policy
/
Profile
Driven
Approach
for
Workloads
• SoZware
Defined
Infrastructure
Control
(Cirba)
Execu$on
• Op$mize
Image
Placement
and
Right
Sizing
• Op$mize
Demand
Management
/
Capacity
Planning
Processes
• High
Degree
of
Automa$on

8. www.cirba.com © Cirba Inc. 2014 All rights reserved.

9. www.cirba.com © Cirba Inc. 2014 All rights reserved.
Value Proposition
SoMware
Defined
Infrastructure
Control
Supply
&
Demand
Analy>cs
Permuta>ons
&
Combina>ons
-­‐
7
granted
patents,
7
pending
-­‐
densify
Demand
Management
Route
and
Reserve
densify
$
Supply
Op>miza>on
Defrag
&
De-­‐risk
Policy
Defined
Control

10. www.cirba.com © Cirba Inc. 2014 All rights reserved.
Value Proposition
Intelligently
Densifying
Infrastructure
Demand
Management
Route
and
Reserve
Supply
Op>miza>on
Defrag
and
De-­‐risk
Policy
Driven
Control
SoMware
Defined
Infrastructure
Control
Hypervisors
Resources
Compute
Storage
Network
SoZware
Licenses
Cloud
PlaRorms
vRealize
ICO

11. www.cirba.com © Cirba Inc. 2014 All rights reserved.
Policy Enables Software Defined Control
Production
Critical
Production
IT
Production
Cloud
Production
Batch/HPC
Pre-Prod Dev/Test
Density Low
Med
Med
Low
Med
High
Performance High
Med
Med
Very
High
Med
Low
Availability N+2
N+1
N+1
N/A
N/A
N/A
Compliance Rigorous
Medium
Mul$-­‐
Tenant
Low
to
None
None
None
Volatility Low
Med
High
High
Med
High
Operational
Cycles
Business
Defined
IT
Defined
Unbound
Windowed
Simulated
None
Licensing Host-­‐Based
Host-­‐Based
Catalog-­‐
Based
Environment-­‐
Based
Transient
Developer
Edi$on

12. www.cirba.com © Cirba Inc. 2014 All rights reserved.
Supply Optimization
Compute
Storage
Network
Software
Fragmented
capacity
Conten$on
risk
High
DRS
ac$vity
S/W
Inefficiency
Virtual
Infrastructure
ESX
VM
VM
ESX
VM
VM
VM
DRS
VM
ESX
VM
VM
ESX
VM
VM
VM
DRS
VM
vROps
vCenter

13. www.cirba.com © Cirba Inc. 2014 All rights reserved.
Supply
Op$miza$on
Supply Optimization
Policy-­‐Based
Analy3cs
Op$mized
Density
SoZware
Savings
Lower
Opera$onal
Risk
Lower
Vola$lity
Defragmented
Capacity
Virtual
Infrastructure
ESX
VM
VM
ESX
VM
VM
VM
DRS
VM
ESX
VM
VM
ESX
VM
VM
VM
DRS
VM
vROps
vCenter

14. www.cirba.com © Cirba Inc. 2014 All rights reserved.
Cloud
Orchestra$on
Demand
Management
Supply
Op$miza$on
Supply Optimization
Policy-­‐Based
Analy3cs
Self-­‐Service
Requests
Even
Higher
Density
Lower
Service
Level
Risk
Compliance
Enforcement
Cloud
Process
Automa$on
New Request:
Requires Windows OS
SQL server
Has Customer Data
Needs Gold tier storage
Should run on West coast
Virtual
Infrastructure
ESX
VM
VM
ESX
VM
VM
VM
DRS
VM
ESX
VM
VM
ESX
VM
VM
VM
DRS
VM
vROps
vCenter
Rou3ng
API

15. www.cirba.com © Cirba Inc. 2014 All rights reserved.
Cloud
Orchestra$on
Demand
Management
Supply
Op$miza$on
Demand Management
Policy-­‐Based
Analy3cs
Self-­‐Service
Requests
Rou3ng
API
Enterprise-­‐Wide
Rou$ng
True
Capacity
Reserva$on
External/Hybrid
Modeling
Enterprise
Process
Automa$on
Virtual
Infrastructure
ESX
VM
VM
ESX
VM
VM
VM
DRS
VM
ESX
VM
VM
ESX
VM
VM
VM
DRS
VM
vROps
vCenter
No
predic$ve
element
No
capacity
reserva$ons
No
future
infrastructure
modeling
No
“Re-­‐Rou$ng”
analysis
Enterprise
App
Deployments
Migra>on
&
Consolida>on
Exis>ng
Applica>ons

16. www.cirba.com © Cirba Inc. 2014 All rights reserved.
Soaking Up Stranded Capacity
0
200
400
600
800
1000
1200
12-­‐Jan
19-­‐Jan
26-­‐Jan
2-­‐Feb
9-­‐Feb
16-­‐Feb
23-­‐Feb
2-­‐Mar
9-­‐Mar
16-­‐Mar
VM
Capacity
Units
Date
Stranded
Capacity
Over
Time
for
Total
Estate
Used
Capacity
Available
Capacity
Stranded
Capacity
19-­‐Feb:
Added
Supply
(+50
Units)
30
Jan:
Policy
Change
(+57
Units)
Policy
Limit
Addressable Performance Risk
Over Allocated Resources
Non-Optimal Placements
Early & Unnecessary Closing

17. www.cirba.com © Cirba Inc. 2014 All rights reserved.
Customer Examples – Major FS
Volume
Reduction
Analytics for qualifying, right-
sizing, migrating, handling
exceptions, and reserving
capacity
Next Gen Clouds
(50,000 VMs)
“Legacy” Virtual
Environment (20,000 VMs)
Physical Servers across
Lines of Business (60,000)

18. www.cirba.com © Cirba Inc. 2014 All rights reserved.
Customer Examples – Major FS
Ongoing
Control
Advanced rebalancing,
s/w license segmentation,
allocation optimization,
capacity reservation
Density increase of 33% gives
$1.5MM savings per pod
in spend avoidance.
S/W license segmentation
yields another $720K per pod
2014 Savings:
$45 Million
Next Gen Clouds
(50,000 VMs)
$
`
“Legacy” Virtual
Environment (20,000 VMs)
Physical Servers across
Lines of Business (60,000)

19. www.cirba.com © Cirba Inc. 2014 All rights reserved.
Fortune 1000 Customer Example
*
1,267
OS
instances
in
Par:al
Environment
• Image
Placement
&
Right-­‐Sizing
• Automated
Capacity
Control
Customer
Focus
• 6
weeks
into
deployment
Scope
• 45%
Density
Improvement
Opportunity
• 40%
S/W
Windows
DCL
Reduc$on
Opportuni>es
/
Outcomes
• $3.2
Million+*
Financial
Savings
Impact
/
Opportunity

20. www.cirba.com © Cirba Inc. 2014 All rights reserved.
BSWD – 4 Lessons Learned
Policy
based
Control
Demand
Management
Workload
Placement
Flexible
Hos$ng
Driving
Efficiency

21. www.cirba.com © Cirba Inc. 2014 All rights reserved.
Thank you!
Ken Christiance, Distinguished Engineer, IBM
Riyaz Somani, co-founder and EVP Product Strategy, Cirba