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B R O U G H T T O Y O U B Y
Y O U R C H I E F P E N G U I N
M E L I S S A S A S S I
The Art of
Persuasion
15 STEPS TO ROCKING THE ART OF PERSUASION
@mentorafrika
@mentorafrika
How to
convince others
to...
TAKE ACTION
SUPPORT YOUR IDEAS
AGREE UPON YOUR
RECOMMENDED
SOLUTIONS
Action is the key.
Supporting you directly &
indirectly is another element of
the secret sauce.
And, finally, agreeing with what
you're recommending.
Persuasion
IT'S A FORM OF ART & IT ISN'T EASY.
@mentorafrika
Recognize when Others
are Trying to Influence You
Influence Others
Requires Self
Expression
Challenging
Intellectually
Complex
Requires
Creativity
@mentorafrika
How easy will
it be?
TIME TO ASSESS THE DEGREE
OF DIFFICULTY.
@mentorafrika
@mentorafrika
It's All
About You
Believe in
yourself.
You are a
member of the
group.
You are
assertive & not
afraid.
You are not an
imposter.
THE RIGHT INTRO
Do you have mutual connections? A mentor,
sponsor, colleague, or friend?
LISTEN
Gather information to formulate your pitch
by understanding their point of view & goals
& objectives.
BE AGREEABLE & OPEN-
MINDED
Acknowledge the perspective of others even
if you do not agree with them.
BE SUBTLE YET
IMPACTFUL
Sometimes we do not need to blurt out our
opinion, we can lead others along the way
without shouting it out.
@mentorafrika
The Persuasion
Process
TAKE TIME
Follow the process &
do not rush.
EXPLAIN YOUR
RATIONALE
Explain your
perspective with
data and objectivity.
Be open to
recognize you might
need to give a little
or redirect your
thoughts & ideas.
BE SUBTLE &
CONSISTENT
Be consistent in
your messaging, and
again, no getting
emotional
@mentorafrika
Step 1: Listen
No one likes a know-it-all who
talks over the world. It's hard
when we are very passionate &
really want someone to follow us
or take our advice.
@mentorafrika
Step 2: Incorporate a Story
Tell emotionally impactful stories
that connect you to your
audience. Think about what
makes them tick and what they
care about. Truly connect on a
personal level when possible.
@mentorafrika
Step 3: Compare
Reflect on a comparable project
or activity or experience that
could be related to your ask. Is
there a historical example you
could bring in that resonates
with your audience?
@mentorafrika
Step 4: Talk their Language
Be empathetic and put
yourselves in their shoes.
Consider reading more about
emotional intelligence to craft
how you can understand your
audience's wants, needs,
aspirations, and frustrations.
@mentorafrika
Step 5: Reduce their Fear of
the Unknown
What could go wrong? Plan for
that and communicate that you
have considered all the what if
scenarios and how you would
react to the known unknowns.
@mentorafrika
Step 6: Be Prepared to Give
Recognize that you are not
always going to get what you
want. What alternatives are there
that are acceptable for you and
understand what might the
other person want or suggest
that may not align to your best
case scenario. Plan for that.
@mentorafrika
Step 7: Start Small
Understand that you might need
to craw, walk, run, and then fly.
Do not be afraid to make a small
test.
@mentorafrika
Step 8: Be a Friend
Put yourself in the other person's
shoes. Empathize with their
feelings and put people at the
center in front of everything you
do.
@mentorafrika
Step 9: Be Data Driven
Bring in reputable data. Do not
get caught up in media
misinformation or disinformation
or faulty data. Check your
sources and be scholarly while
thinking critically about how you
can objectively demonstrate your
problem, solution, and data.
@mentorafrika
Step 10: Communicate Time
Constraints
Be prepared to hold feet to the
fire on timing for decisions and
when things need to happen
along the way. Hit those dates
and communicate when/if
things go wrong.
@mentorafrika
Step 11: Show Passion &
Excitement with
Authenticity
Do not be afraid to be authentic,
and vulnerable while letting your
passion and excitement shine.
We all show ourselves differently.
Always be yourself...everyone else
is taken!
@mentorafrika
Step 12: Look for Some Kind
of Commitment Even a
Small One
Gain alignment to do something,
even if it is small. You may have
to take action before you come
to an agreement. Do those
things and follow through.
@mentorafrika
Step 13: Be Logical
Would you say yes? I mean,
really? Do not be afraid to go big
and wild and different, but still
be logical and objective.
@mentorafrika
Step 14: Demonstrate Value
Think about what the other
person might want or need.
Show them value based on their
wants and needs. Plan for the
unplanned. You might get it
wrong.
@mentorafrika
Step 15: Ask for What you
Want...Maybe More
Don't be afraid to ask for what
you want. You are a boss and you
cannot be afraid to
communicate what you want.
Also, do not be afraid to go big
and highlight options that are
bigger than your actual needs.
@mentorafrika
PERSUASION IS NOT JUST
A WORD.
IT'S AN ART.
ADAPTED FROM A QUOTE BY WILLIAM
BURNBACH
GET YOUR COPY OF THIS
PRESENTATION NOW.
IBM.BIZ/MS-PERSUASION-2
THANK YOU
@mentorafrika

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The Art of Persuasion

  • 1. B R O U G H T T O Y O U B Y Y O U R C H I E F P E N G U I N M E L I S S A S A S S I The Art of Persuasion 15 STEPS TO ROCKING THE ART OF PERSUASION @mentorafrika
  • 2. @mentorafrika How to convince others to... TAKE ACTION SUPPORT YOUR IDEAS AGREE UPON YOUR RECOMMENDED SOLUTIONS Action is the key. Supporting you directly & indirectly is another element of the secret sauce. And, finally, agreeing with what you're recommending.
  • 3. Persuasion IT'S A FORM OF ART & IT ISN'T EASY. @mentorafrika
  • 4. Recognize when Others are Trying to Influence You Influence Others
  • 6. How easy will it be? TIME TO ASSESS THE DEGREE OF DIFFICULTY. @mentorafrika
  • 7. @mentorafrika It's All About You Believe in yourself. You are a member of the group. You are assertive & not afraid. You are not an imposter.
  • 8. THE RIGHT INTRO Do you have mutual connections? A mentor, sponsor, colleague, or friend? LISTEN Gather information to formulate your pitch by understanding their point of view & goals & objectives. BE AGREEABLE & OPEN- MINDED Acknowledge the perspective of others even if you do not agree with them. BE SUBTLE YET IMPACTFUL Sometimes we do not need to blurt out our opinion, we can lead others along the way without shouting it out. @mentorafrika The Persuasion Process
  • 9. TAKE TIME Follow the process & do not rush. EXPLAIN YOUR RATIONALE Explain your perspective with data and objectivity. Be open to recognize you might need to give a little or redirect your thoughts & ideas. BE SUBTLE & CONSISTENT Be consistent in your messaging, and again, no getting emotional @mentorafrika
  • 10. Step 1: Listen No one likes a know-it-all who talks over the world. It's hard when we are very passionate & really want someone to follow us or take our advice. @mentorafrika
  • 11. Step 2: Incorporate a Story Tell emotionally impactful stories that connect you to your audience. Think about what makes them tick and what they care about. Truly connect on a personal level when possible. @mentorafrika
  • 12. Step 3: Compare Reflect on a comparable project or activity or experience that could be related to your ask. Is there a historical example you could bring in that resonates with your audience? @mentorafrika
  • 13. Step 4: Talk their Language Be empathetic and put yourselves in their shoes. Consider reading more about emotional intelligence to craft how you can understand your audience's wants, needs, aspirations, and frustrations. @mentorafrika
  • 14. Step 5: Reduce their Fear of the Unknown What could go wrong? Plan for that and communicate that you have considered all the what if scenarios and how you would react to the known unknowns. @mentorafrika
  • 15. Step 6: Be Prepared to Give Recognize that you are not always going to get what you want. What alternatives are there that are acceptable for you and understand what might the other person want or suggest that may not align to your best case scenario. Plan for that. @mentorafrika
  • 16. Step 7: Start Small Understand that you might need to craw, walk, run, and then fly. Do not be afraid to make a small test. @mentorafrika
  • 17. Step 8: Be a Friend Put yourself in the other person's shoes. Empathize with their feelings and put people at the center in front of everything you do. @mentorafrika
  • 18. Step 9: Be Data Driven Bring in reputable data. Do not get caught up in media misinformation or disinformation or faulty data. Check your sources and be scholarly while thinking critically about how you can objectively demonstrate your problem, solution, and data. @mentorafrika
  • 19. Step 10: Communicate Time Constraints Be prepared to hold feet to the fire on timing for decisions and when things need to happen along the way. Hit those dates and communicate when/if things go wrong. @mentorafrika
  • 20. Step 11: Show Passion & Excitement with Authenticity Do not be afraid to be authentic, and vulnerable while letting your passion and excitement shine. We all show ourselves differently. Always be yourself...everyone else is taken! @mentorafrika
  • 21. Step 12: Look for Some Kind of Commitment Even a Small One Gain alignment to do something, even if it is small. You may have to take action before you come to an agreement. Do those things and follow through. @mentorafrika
  • 22. Step 13: Be Logical Would you say yes? I mean, really? Do not be afraid to go big and wild and different, but still be logical and objective. @mentorafrika
  • 23. Step 14: Demonstrate Value Think about what the other person might want or need. Show them value based on their wants and needs. Plan for the unplanned. You might get it wrong. @mentorafrika
  • 24. Step 15: Ask for What you Want...Maybe More Don't be afraid to ask for what you want. You are a boss and you cannot be afraid to communicate what you want. Also, do not be afraid to go big and highlight options that are bigger than your actual needs. @mentorafrika
  • 25. PERSUASION IS NOT JUST A WORD. IT'S AN ART. ADAPTED FROM A QUOTE BY WILLIAM BURNBACH
  • 26. GET YOUR COPY OF THIS PRESENTATION NOW. IBM.BIZ/MS-PERSUASION-2