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The Art of Persuasion

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Emotional Intelligence
Emotional Intelligence
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The Art of Persuasion

  1. 1. B R O U G H T T O Y O U B Y Y O U R C H I E F P E N G U I N M E L I S S A S A S S I The Art of Persuasion 15 STEPS TO ROCKING THE ART OF PERSUASION @mentorafrika
  2. 2. @mentorafrika How to convince others to... TAKE ACTION SUPPORT YOUR IDEAS AGREE UPON YOUR RECOMMENDED SOLUTIONS Action is the key. Supporting you directly & indirectly is another element of the secret sauce. And, finally, agreeing with what you're recommending.
  3. 3. Persuasion IT'S A FORM OF ART & IT ISN'T EASY. @mentorafrika
  4. 4. Recognize when Others are Trying to Influence You Influence Others
  5. 5. Requires Self Expression Challenging Intellectually Complex Requires Creativity @mentorafrika
  6. 6. How easy will it be? TIME TO ASSESS THE DEGREE OF DIFFICULTY. @mentorafrika
  7. 7. @mentorafrika It's All About You Believe in yourself. You are a member of the group. You are assertive & not afraid. You are not an imposter.
  8. 8. THE RIGHT INTRO Do you have mutual connections? A mentor, sponsor, colleague, or friend? LISTEN Gather information to formulate your pitch by understanding their point of view & goals & objectives. BE AGREEABLE & OPEN- MINDED Acknowledge the perspective of others even if you do not agree with them. BE SUBTLE YET IMPACTFUL Sometimes we do not need to blurt out our opinion, we can lead others along the way without shouting it out. @mentorafrika The Persuasion Process
  9. 9. TAKE TIME Follow the process & do not rush. EXPLAIN YOUR RATIONALE Explain your perspective with data and objectivity. Be open to recognize you might need to give a little or redirect your thoughts & ideas. BE SUBTLE & CONSISTENT Be consistent in your messaging, and again, no getting emotional @mentorafrika
  10. 10. Step 1: Listen No one likes a know-it-all who talks over the world. It's hard when we are very passionate & really want someone to follow us or take our advice. @mentorafrika
  11. 11. Step 2: Incorporate a Story Tell emotionally impactful stories that connect you to your audience. Think about what makes them tick and what they care about. Truly connect on a personal level when possible. @mentorafrika
  12. 12. Step 3: Compare Reflect on a comparable project or activity or experience that could be related to your ask. Is there a historical example you could bring in that resonates with your audience? @mentorafrika
  13. 13. Step 4: Talk their Language Be empathetic and put yourselves in their shoes. Consider reading more about emotional intelligence to craft how you can understand your audience's wants, needs, aspirations, and frustrations. @mentorafrika
  14. 14. Step 5: Reduce their Fear of the Unknown What could go wrong? Plan for that and communicate that you have considered all the what if scenarios and how you would react to the known unknowns. @mentorafrika
  15. 15. Step 6: Be Prepared to Give Recognize that you are not always going to get what you want. What alternatives are there that are acceptable for you and understand what might the other person want or suggest that may not align to your best case scenario. Plan for that. @mentorafrika
  16. 16. Step 7: Start Small Understand that you might need to craw, walk, run, and then fly. Do not be afraid to make a small test. @mentorafrika
  17. 17. Step 8: Be a Friend Put yourself in the other person's shoes. Empathize with their feelings and put people at the center in front of everything you do. @mentorafrika
  18. 18. Step 9: Be Data Driven Bring in reputable data. Do not get caught up in media misinformation or disinformation or faulty data. Check your sources and be scholarly while thinking critically about how you can objectively demonstrate your problem, solution, and data. @mentorafrika
  19. 19. Step 10: Communicate Time Constraints Be prepared to hold feet to the fire on timing for decisions and when things need to happen along the way. Hit those dates and communicate when/if things go wrong. @mentorafrika
  20. 20. Step 11: Show Passion & Excitement with Authenticity Do not be afraid to be authentic, and vulnerable while letting your passion and excitement shine. We all show ourselves differently. Always be yourself...everyone else is taken! @mentorafrika
  21. 21. Step 12: Look for Some Kind of Commitment Even a Small One Gain alignment to do something, even if it is small. You may have to take action before you come to an agreement. Do those things and follow through. @mentorafrika
  22. 22. Step 13: Be Logical Would you say yes? I mean, really? Do not be afraid to go big and wild and different, but still be logical and objective. @mentorafrika
  23. 23. Step 14: Demonstrate Value Think about what the other person might want or need. Show them value based on their wants and needs. Plan for the unplanned. You might get it wrong. @mentorafrika
  24. 24. Step 15: Ask for What you Want...Maybe More Don't be afraid to ask for what you want. You are a boss and you cannot be afraid to communicate what you want. Also, do not be afraid to go big and highlight options that are bigger than your actual needs. @mentorafrika
  25. 25. PERSUASION IS NOT JUST A WORD. IT'S AN ART. ADAPTED FROM A QUOTE BY WILLIAM BURNBACH
  26. 26. GET YOUR COPY OF THIS PRESENTATION NOW. IBM.BIZ/MS-PERSUASION-2
  27. 27. THANK YOU @mentorafrika

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