Check out the resources that were made available to the UNESCO MIL Hackathon participants to help think and act like an entrepreneur, how to design think and gain access to free IBM badges & resources for pitching, learning more & completing two important templates: (1) business model canvas & (2) buyer persona. Best of luck with your hackathon projects everyone!

1. BOOST YOUR
ENTREPRENEURIAL
SPIRIT
&
GET READY FOR
DESIGN THINKING!
YES YOU, BOSS!
Who wants to land their
first startup venture?

2. Dr. Melissa Sassi
Chief Penguin, IBM Z
Student & Entrepreneur Experience
@mentorafrika

3. What's an Entrepreneur?
We're going to find out!
Someone who creates
a business or
businesses
1
of their own
2
and takes on personal
risk to do so
3

4. What's an Intrapreneur?
You guessed it! We're going to find this out too!
Someone who creates
new business
ventures or ideas
inside someone else's
company
1
to go beyond the
current company's area
of focus
2
and thinks outside-in
or outside-the-box
3

5. What's your jam?
These are come common traits of an entrepreneur 1
2
3
Are you comfortable with
uncertainty?
Are you ok accepting that the
future is unknown?
Do you have a vision for
rethinking & reimagining the
future?

6. You do not know the future.
You cannot predict the future.
2 important elements in life & business:
1.
2.
&
that's a-ok with you!
You recognize

7. How you handle
uncertainty matters.
You focus on what
you can control.
1
You control & shape
the future & don't try
too hard predicting it.
2
You take actions to
make progress
against your goals.
3
You course correct as
the future
unfolds...you pivot
when necessary.
4

8. You have
mastered
how to create a business model canvas
&
you know your customer.

9. Business Model Canvas Template
Key
Partners
Key
Activities
Key Resources
Value
Proposition
Customer
Relationships
Channels
Customer Segments
Cost Structure Revenue Stream

10. You incorporate
design thinking into
all you do

11. Talking with your audience to
capture their insights.
You understand the wants,
needs, aspirations, pain points,
and frustrations of those around
you (customers, team members,
community members).
It's experimenting rapidly with
empathy and being audience,
customer, or people centered.
but...
What is
Design Thinking?

12. HUMAN-CENTERED
TECHNIQUES TO HELP US
SOLVE PROBLEMS
What is
design
thinking?
It's the ability to systematically
gain access to insights. It teaches us
and others how we can learn from the
world around us. It can be applied
anywhere and everywhere! Let's go!

13. Tell me more
about this
design thinking
thing!
Empathy is key to identifying
with our audience,
understanding their problems,
and seeing potential solutions.
Observe & Develop
Empathy
To solve any problem, we need
to identify alternative
strategies and ways of
thinking...hands-on.
Challenge your
Assumptions
To create products or solutions
for others or to work as a
team, we need to understand
others.
Understand your
Audience

14. The secret is to solve problems,
identify unmet needs, create joy &
resolve audience pain points

15. A
systematic way
for solving
complex problems
and creating new
and innovative
ideas.
DESIGN
THINKING!

16. Who is facing the
problem?
Who
Why are they
facing the
problem?
Why
How are others
trying to solve
it?
How
PROBLEMS
ARE
BEST
SOLVED
VIA
SYSTEMATIC
PROCESSES

17. observe | reflect | make

18. To design think, silly
WHAT ARE WE TRYING TO DO AGAIN?
Build your
team
Identify your
audience
Plan your
project
Establish a
timeline
Focus
Validate
assumptions
with real
people
Shift if
necessary
#DoTheThing

19. Earn your design thinking badges
today
PRACTITIONER ADVOCATE COACH CO-CREATOR LEADER
IBM IBM IBM IBM IBM
http://ibm.biz/design-thinking-badges

20. Buyer Persona Template
A Buyer Persona helps you generalize everything you know about your customer segment(s)
Background &
Demographics
Needs Skills
Goals Frustrations Fav Brands
Interests
Fears
Photo

21. Translating Buyer Personas into Action
Quotes
1
Communication
Preferences
Social Media
Platforms
2
How can we help
our persona
achieve their
goals?
How can we help
our persona
overcome their
frustrations?
3
How can we
describe our
solution to have
the most impact
on our persona?
4

22. You know your MVP
&
Pivoting or changing
course when necessary

23. but...
What's an
MVP?
1
2
3
It stands for Minimum Viable Product.
It's the simplest version of your product or
service that allows you to launch your new
solution.
An MVP is the minimum point of gaining
revenue, market share, and/or some kind of
market / customer footprint.

24. You are comfortable with failure.
You are confident with your
passions and strengths.
You are a LEARN-IT-ALL or a life-
long learner.
What else is
in the secret
sauce of an
entrepreneur
or
intrapreneur?

25. Is that it? NOPE!
You thrive in
ambiguity.
1
You seek out change.
2
You think critically &
look to solve
problems.
3
You are always
innovating & breaking
the mold.
4

26. You are big, bold & full of
ideas.
Yet...you make things happen.
You are an innovator.
1
You are a creator.
2
You make & do.
3
You know how to prioritize and don't run after every shiny thing or every squirrel.

27. You stand behind
your goals
&
your beliefs.
You take responsibility.

28. YOU KNOW
there's always a new way to do things
&
things can always be better.

29. You have
courage
&
you aren't afraid
of
taking
calculated risks
based on
reputable data,
facts &
objectivity.

30. WHAT ARE THE 5 P'S
of being an entrepreneur or intrapreneur?
PATIENCE
You are patient &
comfortable
pivoting when
failure arises.
PURPOSE
You have a
clearly defined
mission, vision,
goals &
objectives tied to
getting things
done.
PEOPLE
You think and act
with empathy for
your team,
customers,
partners, and
other
collaborators.
PERSISTENCE
You stick with
things, even
when times are
tough.
PROFITS
You recognize
the concept of
doing well while
doing good or
making money
while making the
world a better
place.

31. Important
Resources &
Homework
1
2
3
Register for the IBM Z Global Student Hub for access
to free content on digital skills, entrepreneurial
thinking & professional development skills.
ibm.biz/studenthub
Check out this blog to learn more about the important
elements you should consider when participating in a
hackathon.
ibm.biz/hackathon-pitch
Check out this presentation for the necessary
elements you should consider when creating a long-
form pitch deck.
ibm.biz/ms-pitch

32. Thank you!
Now, who is ready to be an innovator, creator, maker &
doer who transform the world in which we live?
Join us for more at ibm.biz/studenthub.