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News media’s changing
  Relationship with
     Audiences
Reasons for Changes
• Technological: networked comm enabled by
  internet and comm devices
• Social/Cultural: de-professionalization, some
  claim flattening hierarchies
• Economic: Funding models for news collapsing
Origins of Term
• Jeff Howe, Wired, 2006
Wisdom of Crowds
James Surowiecki
• Individuals operating independently of each
  other will collectively make better decisions
  than experts
Examples
Crowd Funding
• Audience pays for news to get reported
Meaning?

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