3. In a typical working class gym
Salford lads club is a iconic
landmark .
Sepia tone at the beginning
represents the boy in the past
which also enhances the old gym
feel.
4. The pictures in the background when
the boys are training on the boxing pads
change throughout each boy.
The pictures change from old pictures to
new updated ones
5.
6. Dance songs are usually about the image of
the artist, representing and enhancing this
image that the producers want to create.
7. We decided to go against this convention;
we went for more of a narrative theme for our
music video.
8. It slowly brings in the characters; if it started
fast then it wouldn’t be conventional. It also
follows the typical boxing experience of
warming up.
http://www.youtube.com/watch?v=a8TPXFoXO5A
9. The story line is narrative; dance pop
music is usually a mix between
performance and narrative.
The concept is narrative for our music
video; however the story is elliptical and
fragmented
http://www.youtube.com/watch?v=G2fOum_KWQU&feature=g-
music&context=G2261afcYMAAAAAAAPAA
10. There is also flashbacks in this music
video, this is to look at the past and try
and fill the gaps in people’s minds
13. Understand what our specific target
audience liked about the video and
what they didn’t like or think worked
14. How effective is the
combination of your main
product and ancillary
tasks?
15. Needs to follow simple conventions of both
real media products and conventions from
my music video.
The theme of boxing had to follow through
there is an ‘image’ being formed
The audience could walk into a shop and
recognise the CD cover straight away
16. It was necessary to include
an image of them on our
actual magazine advert
because in the video it isn’t
highlighted.
He has a serious face on him
with a medium close up shot
of him; it has direct eye
contact with the audience
connecting to them
17. Theuse of the boxing gloves is a symbol
used throughout everything
The album name of ambition represents
the boxing theme even more
18. The colour of black and
white is representing the
past
Use of colour in this
digipak relates to our
music video the
most, there symbolises
passion, strength and
danger.
19. The word ambition is one of the most
effective ways in which our products all
relate.
Ambition- Desire and determination to
achieve success.
20. It’s one of the most effective ways in
which our products all relate.
A motivational word which is a large
especially in our music video.
Relates to Andrew Goodwin’s theory
21. How did you use media
technologies in
construction and
research, planning and
evaluation stages?
22. Media technology for our music video was
essential
The editing programme we used for our
music video, it helped us to change the
transitions between shots but also allows us
to add special effect.
Dissolve and ghosting
23. I got to understand how to use a video
camera, and understand different
theorists like David Baugh on how to
construct a professional shot and what
not to do for example the use of the sun
and positioning.
24. The use of the internet came in as
useful along all stages
Helped us to get inspirational ideas like
our initial theme similar to Rocky
(Avilsden, 1976).
25. www.YouTube.co.uk
YouTube became very helpful when
researching and planning our ideas
YouTube is a very successful video sharing
website
We looked at in inspirational videos such ad
Rocky and individual boxing clips.
26. www.Blogger.com
Blogger is an online blog-publishing
service that allows private or multi-user
blog
Allows you to keep track of work you
have done along with the date and times
you have done this
27. www.Google.co.uk
Google is one of the most popular
search engines on the internet
Google allows you to search for
anything and comes up with a list of
results.
It provides information from a range of
websites.
Notes de l'éditeur
The Setting of our music video was in a typical working class gym, Salford lads club is a iconic landmark so was useful to film here. The sepia tone at the beginning represents the boy in the past which also enhances the old gym feel. This is a picture which people will instantly think of when they think an old working class gym; this is the effect we tried to gain by using the sepia tone. The pictures in the background of out video also are in this sepia tone. The use of sepia adds a certain effect to an image; it instantly makes it looks old and makes it like mysterious
When planning our music video we needed to specifically include something so that the audience understands about the time change which also allows to fill in the gaps created by the elliptical narrative. The pictures in the background when the boys are training on the boxing pads change throughout each boy. This signifies this change in period when the boys are growing up, the pictures change from old pictures to new updated ones, however they are all to do with the theme of boxing which fits in the with surrounding environment.
We decided to go against this convention; we went for more of a narrative theme for our music video. Because our target audience like to look up at these celebrities/artists, image is usually important however breaking this convention meant we could draw the artists out from the crowd and making him more recognisable through the usage of unconventional narrative.
The opening of the video is quite conventional, it starts off slow to introduce the characters in, most music videos start like this. It slowly brings in the characters; if it started fast then it wouldn’t be conventional. It also follows the typical boxing experience of warming up.
The story line is narrative; dance pop music is usually a mix between performance and narrative. The concept is narrative for our music video; however the story is elliptical and fragmented, we purposely planned it this way as it allows the audience to work out the story and fill in the missing gaps. They can then work out the ways in which they think the story works, as the story goes along it comes clearer to the audience
There is also flashbacks in this music video, this is to look at the past and try and fill the gaps in people’s minds
My ancillary task had to follow simple conventions of both real media products and conventions from my music video. The theme of boxing had to follow through ,this is to ensure there is an ‘image’ being formed for the artist but also for the audience to recognize that this song ‘ambition’ relates to all three different products, ( they could walk into a shop and recognise the CD cover straight away)
As our genre is about the ‘image’ of the artist, I thought it was necessary to include an image of them on our actual magazine advert because in the video it isn’t highlighted. This is the image on the magazine, he is using the boxing gloves as used in the video by all the characters which shows constituency. He has a serious face on him with a medium close up shot of him; it has direct eye contact with the audience connecting to them.
On the other hand the CD cover is enhancing the use of props, the use of the boxing gloves is a symbol used throughout everything, this also includes the artists name along with the album name, the album name of ambition represents the boxing theme even more, which allows this specific image we are trying to build to become stronger.
The colour of black and white is representing the past, which is a big part of the narrative in our music video. The use of colour in this digipak relates to our music video the most, there symbolises passion, strength and danger.
The word ambition is one of the most effective ways in which our products all relate. Itis defined as Desire and determination to achieve success
It is one of the most effective ways in which our products all relate. The specific word ‘ambition’ is a motivational word which is a big part in our music video. Ambition also associates itself to the lyrics’’ why can’t I realise I’m fighting for my life’’ this also then relates to Andrew Goodwin’s theory that the visuals relate to the lyrics.
Media technology for our music video was essential, throughout every stage we got to develop on our skills that we have gathered, from learning how to develop on Photoshop to learning about adobe premiere. This editing programme we used for our music video, it helped us to change the transitions between shots but also allows us to add special effect. Special effects like dissolve and ghosting, these worked really well for our video and allowed the video to work smoothly.
I got to understand how to use a video camera, and understand different theorists like David Baugh on how to construct a professional shot and what not to do for example the use of the sun and positioning.
The use of the internet came in as useful along all stages, from research and planning to posting our final pieces on the online blog. The internet helped us to get inspirational ideas like our initial theme similar to Rocky (Avilsden, 1976). It helped me to develop that idea by ensuring it can somehow fit into our video, genre and target audience.
YouTube became very helpful when researching and planning our ideas, it helped to explore different types of music videos, ones related to our genre and ones that was not. YouTube is a very successful video sharing website, so it also allowed us to research into individual videos not just music. We looked at in inspirational videos such ad Rocky and individual boxing clips. This helped us to look at different shot angles and how they worked within a video. We was also able to put our final video on here, it also allows us to put it either on private or public, we chose public as the people in our films may not want everyone to see it.
Blogger is an online blog-publishing service that allows private or multi-user blog, blogger is what we used last year for our media foundation portfolio, and this means I am familiar with this programme. It allows you to keep track of work you have done along with the date and times you have done this; this is helpful as you can always refer back to research and provides the information in a logical way.
Google is one of the most popular search engines on the internet; Google allows you to search for anything and comes up with a list of results. I used Google for most of my research; it provides information from a range of websites.
