Falcon's Invoice Discounting: Your Path to Prosperity
Social Media for Event Marketing: Be the talk of the town
1. Social Media For Event
Marketing
Become The Talk Of The Town
October 2011
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2. Social Media 411
An overview.
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3. Over 51.6% of U.S. internet users are on
social networks, that’s
109.2 million people
(eMarketer April 2010)
Fast Fact
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4. 500 million active users
100 million members
100 million active users
YouTube is the #2 search
engine in the world (only
Google itself gets more
searches!)
-Comscore
Social Networking By The Numbers
Sources: Facebook http://www.facebook.com/press/info.php?statistics, MySpace http://www.myspace.com/pressroom?url=/fact+sheet/, LinkedIn Feb 2010
http://en.wikipedia.org/wiki/LinkedIn, Twitter Jan 2010 http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/
5. Social communications are becoming a must
for lead gen.
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6. Social + Business + Business
Does LinkedIn come to mind?
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7. Business professionals are using more than LinkedIn
to get the job done.
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9. Socializing Educational
Tweet-ups/meet-
ups
Organizations/Clubs Conferences Seminars
User groups Promotions Webinars Workshops
Company Corporate
meetings/Retreats
Fundraising Speakers/Panels
training
B2B B2C User Generated Non-Profit
Types Of Events Copyright 2011 Fandom Marketing @FandomMarketing
10. All Events Are Like A Brontosaurus
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11. Pre-Event (The Head)
The Event (The Body)
Post-Event (The Tail)
Different Tactics and Strategies for Each Phase
Three Phases Of An Event & Event Promotion
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13. Traditional + Social Marketed
Event Event
40% use
social media
for event
marketing.
(Hubspot 2011)
Builds Audience & Buzz (word of mouth)
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14. • Long Tail Communications • Promotions
The longer the timeline, the Spread word of mouth
more promotional through
opportunities. giveaways, discounts, and
outreach.
• Content Builds Excitement
Make it worth sharing. • Share With A Friend
Make it easy to share. Give
people the tools they need to
spread the word.
Pre-Event Promotion
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15. Use the iBatTM to hit a home run
(I may get sued by Apple...)
Pre-Event Promotion
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17. Influencers = Local Tips:
personalities, weblebrities, celebs, topic leaders
Social PR in the
with an engaged online audience form of influencer
outreach on
• Partner with influencers to promote your event. Twitter and blogs
• Elite influencers both know and attract lots of
people. Some even charge money. It may be worth it to
pay them to attend and you can exploit them attending.
• Offer benefits such as an exclusive discount to their
audience, or free passes to use and giveaway.
• Give them press member treatment.
• Find and reach out via social networking to
• Those with similar interests that may want to attend.
• Influencers in the same audience as your event.
• Brands who will sponsor or cross promote your event.
Pre-Event Promotion
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18. Twitter rocks.
You can reach influencers and venues, or those
that represent them, via Twitter directly,
quickly, and easily.
Pre-Event Promotion
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19. Drive the benefit. Tips:
A short list of example benefits: Showcase people.
• Promote topic interest. Ditch contest
• Showcase and feature attendees. People want to forms for sharing
attend events their peers are attending. promotions.
• Showcase speakers and event celebrities. People
want to network IRL and rub shoulders with
leaders in their industry.
• Delicious food, free alcohol, fun!
• Reward word of mouth using promotions and
giveaways. Use sharing as a chance to win or gain
benefits.
Pre-Event Promotion
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20. Tips:
Who’s your Audience?
Be where your
Be where your audience is. Use social platforms they audience is.
already use for outreach and communications.
Leverage
Advertise and promote in these places. exhibitors’ social
Have and host conversations leading up to the event. networks.
Give exhibitors the tools they need to promote the
event in their social networks.
Pre-Event Promotion
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21. Tips:
Enable word of mouth with technology. Showcase people.
Make your event invite social: Ditch contest
◦ Use an RSVP platform that contains social networking and forms for sharing
sharing features. (Meetup.com, Facebook Public Event, promotions.
Twtvite, Tweetvite, Eventbright).
◦ Shows attendees names, social handle, and faces. Have a single
◦ Pre-event social networking and discussion (#yourevent). #hashtag.
Get found:
◦ Lanyrd.com social event directory and industry websites.
What’s your communications plan?
◦ Promote the event through existing brand social
channels, e.g.
Twitter
Facebook page and/or group
LinkedIn profile, group
Blog post
Email list Etc.
Pre-Event Promotion
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22. Social Integration Sharing Audience Building
Eventbrite RSVP
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25. Tips:
What do people want to do in real time?
Live stream.
• Track live event information and news. Provide real time
• Share the good times: What's the #Hashtag? Ensure it’s information.
on event signage, presentations and tweets
• Check-In: Foursquare, Facebook, Yelp, Whrrl Focus on
conversation.
• Live stream, video, tweet and blog.
• Share photos & videos, post on
Facebook, Posterous, Flickr, Tumblr, Instagram.
• Network IRL combined with social networking.
• Get featured.
• Increase sharing exponentially using a Minglestream
tweetwall or some form of display.
The Event
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26. Minglestream example –
USTREAM live video
• Foursquare Check-ins
• Twitter photos
• Conversations
• #hashtag tweets
Placement:
• Lobby to welcome
attendees
• Hashtag specific streams
in sessions (keynote)
• Projected on a big wall in
the middle of the action
Other: Smartphone apps
with built in streaming.
Multi-Media Event Live Streaming
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28. Tips:
The long tail, follow-up, and information Share
archiving and distribution. presentations.
Wrap up blog post.
Wrap up articles covering the event.
Distribute presentations on Slideshare and blogs. Distribute event
Immediately compile photo albums, Animoto.com content, photos
and videos.
video of photos, use in future promotional efforts.
LOL all those awesome photos are now tagged on
Facebook.
Gather interest list for next event or early sign-ups.
Ask for feedback.
Measure and benchmark success.
Leverage the event for as long as possible... a long tail
is very powerful.
Post Event Wrap
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29. Tips:
Same tactics apply, sometimes on a smaller scale. Promotions to
Companies often prefer or warrant closed vs. public scale.
communication tools.
Enable peer to
◦ Check out Yammer.
peer social
◦ Closed Facebook or LinkedIn Group.
networking.
◦ Private Facebook invite.
Business people share social contacts – Use social
LinkedIn, Twitter follows, etc. platforms in a
◦ Leave space on the name tag for a Twitter handle or URL. targeted fashion.
◦ Provide ‘badges’ to customize name tags with e.g.
blogger, marketer, or personality traits.
Post event photos can be publicly or privately shared
in Facebook, Flickr, or via email.
Corporate and Small Group Events
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30. Events bring social media to life.
Put the Social in Social Media
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31. brandswithfansblog.com
@melonie
@fandommarketing
Facebook.com/fandommarketing
Melonie on LinkedIn:
www.linkedin.com/in/meloniegallegos
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Questions-Youre-Afraid-3917509
Let’s connect
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Consumer Tweet-ups, meet-ups, clubs, organizations, grand openings, VIP partiesCorporateConferences, seminars, webinars, user groups, internal company meetings and celebrationsBrandPromotions, launch parties, grand openings, anniversaries, VIP customer events, roundtable feedbackOtherCelebrity, weblebrity,local personality appearances, fundraisingMy favorite... PJWAGT: People Just Wanting a Good Time (TM)