The Art of the Sales Pitch: Perfect Your Techniques The sales pitch is not about you – it’s all about your customer. This means the key to designing a great sales pitch is to make sure it solves your clients’ problems. In this session, you’ll learn how to craft the perfect sales pitch that will get you the sale in seven steps, including craft a hook that gets attention; define your client’s problem; introduce the solution with examples, and give a call to action.