1. 2010 AZA Trends Session Development Survey
1. Do you represent a
Response Response
Percent Count
Zoo 90.2% 37
Aquarium 4.9% 2
Other 4.9% 2
Other (please specify) 3
answered question 41
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2. How many donors do you have?
Response Response
Percent Count
<500 22.0% 9
501-1000 19.5% 8
1001-2000 12.2% 5
1001-3000 2.4% 1
More than 3000 41.5% 17
Don't Know 2.4% 1
answered question 41
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2. 3. What percentage of those donors are members?
Response Response
Percent Count
<25% 19.5% 8
26% to 50% 22.0% 9
51% to 75% 17.1% 7
More than 75% 26.8% 11
Don't Know 14.6% 6
answered question 41
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4. How many members do you have?
Response Response
Percent Count
<2500 12.2% 5
2501 - 5000 12.2% 5
5,001 – 10,000 4.9% 2
10,001 - 20,000 29.3% 12
20,001 - 30,000 9.8% 4
30,001 – 40,000 4.9% 2
More than 40,000 22.0% 9
Don't Know 4.9% 2
answered question 41
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3. 5. Do you solicit members for (check all that apply)
Response Response
Percent Count
Annual gift? 94.7% 36
Capital gifts? 65.8% 25
Upgraded or higher level
84.2% 32
memberships?
Planned gifts? 44.7% 17
answered question 38
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6. How many total staff does your Development staff have?
Response Response
Percent Count
# of Management 100.0% 40
# of Support staff 95.0% 38
# of Prospect Researchers 75.0% 30
answered question 40
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7. How many total staff does your Development staff have?
Response Response
Percent Count
# of Management 100.0% 28
# of Support staff 92.9% 26
# of Prospect Researchers 67.9% 19
answered question 28
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4. 8. What is the total dollar amount raised from your Development
Department?
Response Response
Percent Count
<$250,000 14.6% 6
$250,001 to $500,000 9.8% 4
$500,001 to $1,000,000 14.6% 6
$1 million to $5 million 41.5% 17
$5,000,001 to $10 million 9.8% 4
more than $10 million 7.3% 3
Don't Know 2.4% 1
answered question 41
skipped question 0
9. What percent of total operating funds does Development supply to your
institution?
Response Response
Percent Count
<25% 68.3% 28
26% to 50% 12.2% 5
51% to 75% 7.3% 3
More than 75% 0.0% 0
Don't Know 12.2% 5
answered question 41
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5. 10. What is you total institutional annual budget
Response Response
Percent Count
<$250,000 0.0% 0
$250,000 - $500,000 2.4% 1
$500,001 - $1,000,000 4.9% 2
$1,000,001 - $2,000,000 7.3% 3
$2,000,001 - $5,000,000 24.4% 10
$5,000,000 - $10,000,000 29.3% 12
$10,000,000 - $20,000,000 7.3% 3
$20,000,001 - $35,000,000 12.2% 5
Over $35,000,000 9.8% 4
Don't Know 2.4% 1
answered question 41
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11. Of the funds your Development/Advancement Department raised, what
is the distribution for the following sources:
Response Response
Percent Count
% Special Projects 90.3% 28
% Endowment 58.1% 18
% Planned Giving 51.6% 16
% Other (please specify) 74.2% 23
answered question 31
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6. 12. Do you have Giving Societies?
Response Response
Percent Count
Yes 53.7% 22
No 46.3% 19
answered question 41
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13. If so, what is the giving level threshold?
Response Response
Percent Count
$250 25.0% 8
$500 3.1% 1
$1,000 28.1% 9
$2,500 0.0% 0
$5,000 3.1% 1
$10,000 0.0% 0
$25,000 3.1% 1
N/A 37.5% 12
answered question 32
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7. 14. If so, how many Giving Society members do you have?
Response Response
Percent Count
<25 6.1% 2
25-50 3.0% 1
51-100 15.2% 5
101-250 12.1% 4
251-500 9.1% 3
>500 18.2% 6
N/A 36.4% 12
answered question 33
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15. If so, what is the total dollar volume?
Response Response
Percent Count
<$250,000 47.6% 10
$250,000 - $500,000 23.8% 5
$500,001 - $1,000,000 19.0% 4
$1,000,001 - $2,000,000 4.8% 1
$2,000,001 - $4,000,000 0.0% 0
More than $4 million 4.8% 1
answered question 21
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8. 16. Have you seen your annual fund campaign revenues...
Response Response
Percent Count
Increase in the most recently
completed year over the previous 32.4% 11
year?
Decrease in the most recently
completed year over the 44.1% 15
previous year?
Stay the same 23.5% 8
answered question 34
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17. How do you solicit annual fund gifts? (check all that apply)
Response Response
Percent Count
Direct mail letters 97.4% 37
Email letters/asks 55.3% 21
Phone solicitation 23.7% 9
Personal solicitations 63.2% 24
Using social media 28.9% 11
Using mobile devices 5.3% 2
answered question 38
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9. 18. Do you perform these solicitations
Response Response
Percent Count
In-house 81.1% 30
Outsourced 18.9% 7
answered question 37
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19. Do you have a Planned Giving program?
Response Response
Percent Count
Yes 55.0% 22
No 45.0% 18
answered question 40
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20. Under whish institutional department is Development located?
Response Response
Percent Count
Free standing 75.0% 30
Institutional Advancement 10.0% 4
Marketing 0.0% 0
Finance 2.5% 1
Other 12.5% 5
answered question 40
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10. 21. What departments report to Development?
Response Response
Percent Count
Marketing 3.7% 1
Membership 59.3% 16
Visitor Services 0.0% 0
External Affairs (PR) 0.0% 0
Events 11.1% 3
Group Sales 0.0% 0
Other 25.9% 7
answered question 27
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22. What percent of your institution’s overall support is generated from
the following?
Response
<10% 11-25% 26-50% 51-75% >75%
Count
Individual Giving 32.4% (12) 10.8% (4) 16.2% (6) 29.7% (11) 10.8% (4) 37
Foundations 42.9% (15) 34.3% (12) 20.0% (7) 2.9% (1) 0.0% (0) 35
Corporate 51.4% (18) 40.0% (14) 2.9% (1) 5.7% (2) 0.0% (0) 35
Public or Governmental 43.3% (13) 13.3% (4) 20.0% (6) 16.7% (5) 6.7% (2) 30
answered question 38
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11. 23. What is the operating model your institution operates as:
Response Response
Percent Count
Private, non-profit 61.0% 25
Private, for profit 4.9% 2
A Public/Private partnership 22.0% 9
A governmental run institution 12.2% 5
answered question 41
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24. Do your have a Foundation/Society as the fundraising arm of your Zoo
or Aquarium?
Response Response
Percent Count
Yes 61.0% 25
No 39.0% 16
answered question 41
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25. Are you… (check all that apply)
Response Response
Percent Count
Currently in a Capital Campaign 54.3% 19
Recently completed a Capital
28.6% 10
Campaign
Anticipating the beginning of a
48.6% 17
Capital Campaign
answered question 35
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12. 26. If your checked any of the above, what is/was the size of the
campaign?
Response Response
Percent Count
<$5 Million 15.8% 6
5 Million to 10 Million 21.1% 8
$10,000,001 to $25 Million 26.3% 10
$25,000,001 to $50 Million 13.2% 5
$50,000,001 to $75 Million 2.6% 1
$75,000,001 to $100 Million 5.3% 2
>$100 Million 5.3% 2
N/A 10.5% 4
answered question 38
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27. Did you have phases to the campaign?
Response Response
Percent Count
Yes 87.1% 27
No 12.9% 4
answered question 31
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13. 28. Did you meet your goal in your last campaign?
Response Response
Percent Count
Yes 86.2% 25
No 13.8% 4
answered question 29
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29. What year was your last campaign completed?
Response Response
Percent Count
2010 15.2% 5
2009 24.2% 8
2008 18.2% 6
2007 6.1% 2
2006 3.0% 1
2005 15.2% 5
2004 6.1% 2
2003 3.0% 1
2002 0.0% 0
2001 0.0% 0
2000 9.1% 3
answered question 33
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14. 30. Do you have prospect researchers?
Response Response
Percent Count
Yes 31.7% 13
No 68.3% 28
answered question 41
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31. If yes, what is the number of
Response Response
Percent Count
Full-time 78.6% 11
Part-time 64.3% 9
answered question 14
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